Question

Select a product that members of a particular nation consumer very lightly. Research the country's culture and geographic location and describe why they are light users of the product selected.

Answer 1

Beef is consumed very lightly in India. India is located in the Asian continent and is a predominantly Hindu country. Religious reasons are associated with non-consumption of beef and beef products. Cattle farming is an integral part of the country. Cow, buffalo, and bull are associated will agriculture, milk production and to promote economic growth. The cow is worshipped by majority of Indians. Cow is considered the mother and so consumption of beef is a stigma. There are certain parts of the country and a few minority communities who are consuming beef. The ascendancy of the cow in Indian culture is directly influenced by the Aryan culture. The religious book rig Vedas and three Vedas indicate that cattle slaughter was being followed but cow slaughter was not allowed.

Though the slaughter of animals for religious purposes was allowed but with the advent of Buddhism who is against the violence of any form the cattle slaying was discarded. It is also considered that Buddha might have stopped cattle slaying for economic reasons as the country is predominantly agriculture-based so cattle farming for transportation and agriculture was promoted. The Brahmans social class in India who are considered the priests also converted to vegetarianism during the Buddhist period.

Cow protection and stigma associated with beef consumption is part of India from Vedic culture today. Any deviation from this cultural practice can cause violence and lead to large-scale rioting in the country. Therefore large multinational groups like McDonald's adapted their menu to eliminate beef burgers from their product offerings. This is predominately to attract the majority of consumers not eating beef into their stores.

To conclude beef and beef products are consumed very lightly in India. India is more inclined towards vegetarianism due to religious reasons.