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Newspapers are struggling to survive as readers increasingly go online to get news and information. Nevertheless,...

Newspapers are struggling to survive as readers increasingly go online to get news and information. Nevertheless, newspapers continue to offer unique benefits to advertisers. Write a report about the state of newspapers and make an argument for what may happen to newspaper advertising during the next decade. Be sure to answer the following questions: Could newspapers go extinct? Do advertisers still need this medium? Can news organizations find a way to make newspapers a viable business again?

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Newspapers are struggling to survive as readers increasingly go online to get news and information. Nevertheless,...
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