Question

Study a consumer product that your group might consider buying. Select a flatscreen TV, home theater system, computer, digital camera, espresso machine, car, SUV, hot tub, or some other product. Next, research the product as described in Chapter 10. Use at least five primary and five secondary sources in researching your topic. Your primary research will be in the form of interviews with individuals (owners, users, salespeople, technicians) in a position to comment on attributes of your product. Your secondary research will be in the form of print or electronic sources, such as magazine articles, owner manuals, and Web sites. Be sure to use electronic databases and the Web to find appropriate articles.

Your report should analyze and discuss at least three comparable models or versions of the target product. Decide what criteria you will use to compare the models, such as price, features, warranty, service, and so forth. The report should include these components: letter of transmittal, table of contents, executive summary, introduction (including background, purpose, scope of the study, and research methods), findings (organized by comparison criteria), summary of findings, conclusions, recommendations, and bibliography.

Answer 1

Ans-

Title – Report on Selecting criteria for buying of Flat TV & Home theatre system.

Conducted by- Robin S.                                  Requester - Jitendra Pathak                         Date – 4-4-20

Table of Contents – 1- Primary Research

                                       2- Secondary research.

                                       3- Executive summary

                                       4- Findings

                                       5- Recommendation.

Executive Summary –

· Get the requirement of the product of TV & home theatre form requester.

· Get the information from the electronic shop (salesman, owner).

· Get the information from the electronic media (google, Amazon, flip kart).

· If possible, get the product information from the user.

· Make the comparison.

· Provide the recommendation to requester.

Methodology and Limitations-

· Primary Research – Go to the electronic shop and get the information of TV. Likes features, cost, discount/ offers, warranty/ guaranty, other accessories in compliment.

· Secondary Research – Get the information the through internet, get the product rating, offers.

· Make the table as per research.

Feature	Colour Quality	Sound Quality	Size of TV	Rating	Warranty/ guaranty	Insurance	Other Benefits	Cost	Discount
Sony
Panasonic
Videocon

Finding – Primary research – Go to the electronic shop and get the information of TV. Likes features, cost, discount/ offers, warranty/ guaranty, other accessories in compliment.

Secondary Research – get the information of product from the internet google, get the rating of the product, take the information of current sales of the product,

Make the C&E of the data( Rating Factor givemn as per the requester requirements)

Limitation – Panasonic have no Tv size as per the requester available.

Recommendation – As the research requester should by the Sony TV, as these TV has maximum feature and benefit available which is the need in his TV.