In: Operations Management
Describe, discuss, and analyze the internet marketing possibilities for Apple Pay in 2 paragraphs.
answer-
Apple pay is One of the innovative contactless payment method where customers can do payment in store and online via their iphones. This apple pay is not limited in just payment but has many possibilities in internet marketing. By using Apple pay, Merchants can use customer's data and transactions to make promotional strategies. Discounts and offers to customers who frequenty buy online. Brands can use Apple pay to promote on social media that They now accept and have availability of payment via apple pay.they can use web banners, social media sites to let inform customers about apple pay and its uses.
Merchants can promote apple pay by giving cashbacks and points if they make purchase via apple pay.Apple pay can be used as messaging platform where merchants can message with customers to tell them about company's latest offerings and services with prices over internet.Companies would be able to find who thier actual and frequent buyers and focus more on them..This will create customer loyalty in brands and increase marketing and promotional possibilities