Subject: Implementing Strategy
Present your thoughts on why implementing change is a difficult
process and provide an example of a company that implemented a
change (either a process, product, service, etc.) that was either
successful or a disaster. Write at least 300 words.
Develop and submit the FOURTH part of the business plan.
1. MARKETING PLAN
Overall Marketing Strategy.
Pricing.
Sales Tactics.
Service and Warranty Policies.
Advertising and Promotion.
Distribution.
2. DESIGN AND DEVELOPMENT PLANS
Development Status and Tasks.
Difficulties and Risks.
Product Improvement and New Products.
Costs.
Proprietary Issues.
Understanding the marketplace is the first step to developing
and implementing a company’s effective marketing strategy. Consider
today’s marketplace, which is crowded with a variety of products
and services in all industries. Companies sell their products and
services in-store and online as well as offering a hybrid of
options to order online and pick up in store. These options are
often designed to move the company and its brands to the top place
in the industry.
For this discussion, explore...
Marketing Channels & Supply Chain
As a consumer of Apple products, compare their channel strategy
to that of their competitors. Use specific examples, and discuss
the advantages and disadvantages of their strategy.
Imagine that your Marketing Strategy is going to revolve around
Digital Marketing. Provide a Digital Marketing Strategy for a
High-tech backpack (approximately 1000 words). The following are
the features of a high-tech backpack. A solar-powered battery pack.
Bluetooth speakers with 96 hours of playing time. A built-in phone
charger. 5 USB ports. A tracking device in case it ever gets lost
or stolen. A price tag of $250
Please do not copy-paste the content and give an appropriate
answer.
4.
What global marketing strategy actually is? What potential benefit
that can be obtained by implementing it? Give example of companies
pursuing this strategy.