Chapter
13
Define
evaluative criteria and determinant criteria. Identify the
determinant criteria you used for a recent purchase.
List the
factors that determine the type of evaluative criteria that
consumers use.
Name the
four types of noncompensatory decision rules. What does it mean if
a rule is noncompensatory?
Chapter
14
Define
consumer satisfaction. How does it differ from other important
consumer behavior concepts?
List out
some possible postconsumption reactions
Explain
the expectancy/disconfirmation theory. Describe how it explains
your satisfaction or...
In your own words define and explain “marketing concept” and the
“4P’s.” Provide an example of a company that uses one or both
approaches.
• Define “marketing” and “sales” and explain how they are different
from one another. How are they dependent upon one another?
• Does “marketing” have a function in church operations? Explain
and support your answer.
Generational trends lead to distinctly different attitudes, values,
and behavioral patterns that must be considered when developing a
market plan.
•...
1.1 In your own words, define and give an example of each of the
following statistical terms. a.
population
b. sample statistic
e.
c. parameter d.
statistical inference
1.2 Briefly describe the difference between descriptive
statistics and inferential statistics.
1.3 A politician who is running for the office of mayor of a
city with 25,000 registered voters commissions a survey. In the
survey, 48% of the 200 registered voters interviewed say they plan
to vote for her. a.
What is...
Define these business finance terms in your own words and then
give a real world example of each: Operating Cash Flow, Treasury
Stock, Common-Size Financial Statements, and DuPoint Identity.