In: Operations Management
Samsung galaxy note 7, introduced by the company in 2016 was recalled by the company within a few months and was discontinued. The main reason the device failed was because of its faulty batteries which caused a fire when overheated. This caused serious accidents, reported by many consumers and the company received negative flak for its faulty production methods.
Samsung could have avoided this failure by performing the following steps:-
The company, rightly discounted note 7 because too much negative publicity had ruined any chances of revival of the product in the market. However, it has continued to use the term note for its flagship devices and has moved on to manufacture and sell thousands of units of note 8, note9 and so on.