Question

In: Operations Management

why Samsung Galaxy Note 7 fail and What the brand could done differntly to avoid this...

why Samsung Galaxy Note 7 fail and
What the brand could done differntly to avoid this failure?
what product that are in the market place now that have been successful they are very similer to Samsung Galaxy Note 7 ?

Solutions

Expert Solution

Samsung galaxy note 7, introduced by the company in 2016 was recalled by the company within a few months and was discontinued. The main reason the device failed was because of its faulty batteries which caused a fire when overheated. This caused serious accidents, reported by many consumers and the company received negative flak for its faulty production methods.

Samsung could have avoided this failure by performing the following steps:-

  • An intensive check of the different parts of the smartphone device at crucial stages would have alerted the management about the fault in the products.
  • Before selling the products in the market, the company should have given samples to its workers and employees to check the usage and other aspects of the phone. The issue of overheating turning into a fire would surely have come up and the company could have avoided the disaster which happened after the product was launched.

The company, rightly discounted note 7 because too much negative publicity had ruined any chances of revival of the product in the market. However, it has continued to use the term note for its flagship devices and has moved on to manufacture and sell thousands of units of note 8, note9 and so on.


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