Question

Do you consider what Google Marketing Platform does for its clients to be a good business strategy on behalf of the clients, or an invasion of privacy on behalf of consumers who frequent the clients' sites and use their apps? Why, or why not? Regarding consumer behavior, are you an experiential or utilitarian online shopper? Why so?

Answer 1

Google marketing platform unifies DoubleClick Advertiser products and the Google Analytics 300 under this brand Called Google marketing platform, where it is useful for the client's.

This is the best platform and strategy for the client's. This is the best application which is used by the client's inorder to know the solutions for the particular queries etc.

The Google platform changes the logos and the names, due to this is effected by the trainings and product interfaces and many more centers etc.

The set of products in this Google platform helps the client's to plan, buy, measure, and optimize digital media and customer experiences in one place. As this platform is unified with Analytics platform it enables stronger collaboration for your marketing teams by building integrations with Google Analytics.

As the Google platform is a good strategy, Google Analytics is been replaced by Google platform and this platform is used by clients.

As a current user of these products, you immediately have access to Google Marketing Platform.

Acquisition sometimes reports on the Google marketing platform. Consumer checks the clients sites which are very frequently is been used by the client's that have been used to solve the queries which are asked by the clients.

The applications which are been used by the clients are been a good strategy.

Due to the rise of internet these days, online shopping sites become very popular inorder to purchase the goods and services.This created an great opportunity for the companies in order to replace the existing items with the virtual ones so that the customers been efficiently going to that store and using that application.

Consumers are categorized into 2 categories:

Experiential and Utilitarian buyers.

They thinks that goal-oriented consumers only shop when rational necessary and see it as a mean to an end. They thinks experiential consumers enjoy the shopping experience and are not particular efficient.

Scarpi declares and found that hedonic customers are more profitable than utilitarian customers on the internet. But then they states that utilitarian customers are also profitable and so they should not be neglected.hedonic customers spend more money online because they buy more items and have more unplanned purchases.

So I declare that the experential online shopping is better than utilitarian online shopping.