In: Operations Management
A few years ago, Google launched Google+ social media, why didn't it work? Why was there little user adoption? Should Google try again? If so, why? If not, why?
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Here we will discuss the case when Google launched Google + social media, why didn't it work along with why it was a little user adoption, and if Google should try again.
A few years back, Google launched Google + social media it didn't work because of many reasons such as:-
1) PRIVACY ISSUE:- It was reportedly noted that there were many privacy issues regarding Google Plus because it was noted that, the private data information of people king very quickly. People felt unsafe and uncomfortable on the social media site Google Plus.
2) UNRELIABLE COMMUNICATION:- The communication was very unreliable and not up to the mark according to the users. Users of Google Plus didn't feel satisfied with the quality of communication of Google Plus. Uses felt that there were many other apps that were better than Google Plus, and those apps were providing much more quality than that of Google Plus.
3) NOT THE BEST FEATURES:- Users of Google Plus felt that Google Plus was not providing enough features that were required comma and those features are also not the best and up to the mark. There were many bug issues and other issues related to privacy and confidential data of users.
The above three are the reasons that the users were not satisfied and there was little user adoption to Google Plus.
According to me, Google should not try again upon Google + because it was an Epic failure for the company, and proved to be e bad for the reputation of the company. The company should go for a unique social media platform rather than launching the old failed one.