Question

A few years ago, with no advance notice and using social media, music icon Beyonce bypassed traditional marketing channels and announced her self-titled album. With millions of followers on Instagram, Facebook, and YouTube, some marketing experts have compared Beyonce's album release to a form of relationship marketing.

tweets or an e-mail, social media tools allow an artist to market their own music. Provide three different examples of artists or bands and describe how each are using social media effectively for marketing purposes. your response should not be too long.

Answer 1

Taylor Swift

She made a countdown on the announcement of her album (Lover) in all of her social media versions. She also made a filter on Instagram that has the same melody as her album. This filter was used by many people including superstars, thus the publicity for her album developed high and many people became conscious of the announcement.

Machine Gun Kelly (MGK)

He completed a diss track about the renowned rapper, Eminem, and proclaimed it on all his social media podiums. Since Eminem has got a big fan base and MGK also has a name in the hip-hop community, many people became inquisitive about their beef and the track gathered almost 300 million views.

My Chemical Romance

Their band proclaimed a reunion, after a 6-year pause, on their social media accounts. Since they were truly celebrated in the 2000s and became sedentary, many people became enthusiastic discovering that they will have a reunion tour across to watch them again after a long time. Their feat was fruitful because their tickets were sold out within minutes.