In: Operations Management
today social media plays a very important role in influencing peoples and get their attention towards any kind of product or things which need to be promoted.
Another good thing about social media, is the inter connectivity between many peoples from different places,city, states and even countries where they share many thoughts and experiences among each other and also a means of advertising and promotion to an extent.
Social media includes- Facebook, instagram,YouTube,twitter,whatsapp etc
Social media proves to be very important factor for MC Donalds in attracting customers and get their feedbacks.
Facebook : McDonalds uses facebook for attracting more youth and customers and also uses this platform to promote their product and services withou any cost and thus which help in promotion to a great extent. Mc Donalds also used this platform to receive customer complaints and feedbacks on their official facebook page which is checked and answered by the concerns responsible for it , which helps to deal with dissatisfaction among customers.
YouTube: McDonalds using this platform to promote video advertisment which influences and attract more customers
Thus social media plays and important role in Advertising and promotion of the product and services and thus helpful for McDonalds business.