Question

Costs of Different Customer Classes

Kaune Food Products Company manufactures canned mixed nuts with an average manufacturing cost of $51 per case (a case contains 24 cans of nuts). Kaune sold 152,000 cases last year to the following three classes of customer:

Customer	Price per Case				Cases Sold
Supermarkets		$60				80,000
Small grocers		96				42,000
Convenience stores		90				30,000

The supermarkets require special labeling on each can costing $0.03 per can. They order through electronic data interchange (EDI), which costs Kaune about $60,000 annually in operating expenses and depreciation. Kaune delivers the nuts to the stores and stocks them on the shelves. This distribution costs $40,000 per year.

The small grocers order in smaller lots that require special picking and packing in the factory; the special handling adds $20 to the cost of each case sold. Sales commissions to the independent jobbers who sell Kaune products to the grocers average 6 percent of sales. Bad debts expense amounts to 7 percent of sales.

Convenience stores also require special handling that costs $29 per case. In addition, Kaune is required to co-pay advertising costs with the convenience stores at a cost of $15,000 per year. Frequent stops are made to each convenience store by Kaune delivery trucks at a cost of $30,000 per year.

Required:

Answer 1

1)
super markets
manufacturing cost per case	51
special labelling cost (0.03 * 24)	0.72
EDI (60000/80000)	0.75
distribution costs(40000/80000)	0.5
Total cost per cost	52.97
small grocers
manufacturing cost per case	50
special handling per case	20
sales commision(96*6%)	5.76
bad debt expenses (96*7%)	6.72
Total cost per cost	82.48
convenience stores
manufacturing cost per case	50
special handling per case	29
advertisement cost(15000/30000)	0.5
distributionbn (30000/30000)	1
Total cost per cost	80.5
2)
particulars	supermarkets	small grocers	convenience stores
price per case (a)	60	96	90
less cost per case	52.97	82.48	80.5
profit per case(b)	7.03	13.52	9.5
profit percentage per case (b/a)	11.71666667	14.08333333	10.55555556
	0.1172	0.141	0.1055