Question

Review why companies are introducing green products and engaging in ecologically-friendly practices.

Discuss the theories and concepts with this topic, including the societal marketing concept.

Answer 1

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Green products are environment-friendly products that help the organization in decreasing the cost of the product. Most of the organizations are opting environmentally friendly products which attract the customers as well who are nature friendly and using this kind of product will provide satisfaction to their customers. effective use of eco-friendly practices will help the organization to reduce their cost of making and it will help them in saving as well. Eco-friendly products are very worthwhile while for the companies as well as for the customers as it reduces the cost of making for the company's point of view and if we talk about customers then it provides them the satisfaction they are looking for or in their eco-friendly product. With the help of social marketing, you can extend your reach of customers and try to reach as customers as possible which will help you to increase your sales and more people will be aware of these eco-friendly products. Moreover, you can create awareness about how important our environment is for us and what our responsibilities for our environment. You can also show your concern about the environment to your customers which helps them interesting your company and buying your company's product in return. As a responsible citizen, you can show your social responsibility towards our environment and try to do something good for our environment which will directly or indirectly go to help us.