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In: Operations Management

Positioning and Differentiation Youth Program Non-for-profit program Part 1: Competitive Advantages List the competitive advantages of...

Positioning and Differentiation Youth Program Non-for-profit program

Part 1: Competitive Advantages

List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.

Part 2: Market Niche and Positioning Strategy

Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?

Part 3: Positioning Statement

Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].[1] (Links to an external site.) Please type explanation handwritten hard to read thank you

Solutions

Expert Solution

Answer:

Part1:

List the competitive advantages of the product, service, or organization:

  • Performance.
  • Style.
  • Design.
  • Durability.
  • Design.
  • Reliability.
  • Consistency.
  • Reparability.

Part2:

Market Niche and Positioning Strategy:

  • Market Niche is worried about the elements of an item intended to satisfy the need of an explicit market it incorporates item quality and cost and segment trademark as indicated by which item is produced. it speaks to the little market section that just obliges explicit requirements.
  • position technique considers the item position that I think will Position the item in the client brain and its nature of the item, value, highlights, the style will influence its degree of reception in the market which is unmistakable in nature.
  • as indicated by me advertise specialty and position methodology take into account need of purchaser and merchant, both can build their fulfillment level by selling and purchasing increasingly more item as dealer realize the item is profoundly requested in the little market and purchaser realize it can expand fulfillment by buying increasingly more amount at little cost with great quality.

Part3:

   Positioning Statement:

To Britania Business Development Executive.
Product/Service/Organization name Britania marry gold
Category or Frame of reference Changes in the taste of Marry gold biscuit
Points of differentiation/benefits delivered Less taste should be increased
Reasons to believe To make a customer loyal to it

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