Question

Part 1: Identifying the Customer and Problem for Youth Non for Profit

Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.

Part 2: Factors Influencing Customer Decisions

Provide a brief profile of your target segment using at least three of the following categories:

• Geographic characteristics: e.g., location, region, population size or climate.
• Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
• Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
• Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
• B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity

Part 3: Reaching the Customer

Based on this profile, identify 2–3 marketing strategies or tactics you believe would be effective at reaching this target segment, and briefly explain why they are a good fit. Please type reply handwritten is hard read

Answer 1

Ans:-

(1):-

Brands like Samsung obliging US markets comprehensively contend with preferences of Apple and Huawei and LG and Google. The center objective client here is brand steadfast, matured between 18-50,males and females, mid estimated section arranged, technically knowledgeable and SEC An and B. Classes. Incentive here offered is high utility anf top tier setup at mid portion and moderate costs.

Spots like retail markets and Ecommerce stores to a great extent comprise deals and advancement is arrangement of TV, Print, Social Media and Out of Home and Mobile headed to infiltrate markets. The essential issue requiring arrangements is to bring reasonable estimating for high utility cell phone with premium plan which contenders neglect to imitate.

(2):-

Anyway difficulties to battle and publicizing of such item are numerous due to bhsiness condition factors like Primary middle person for showcasing channels here incorporates the sellers and promoting offices and media arranging houses and in this way firms indulge in vertical coordination by joint effort or obtaining of publicizing office who basically work for Samsung considering prominent enhanced items range and profound stashed income of Samsung to be eminent for Public relations, corporate relations, and publicizing and crusades overseeing administrations.

The other inner issues with investors and workers additionally spring up typically and therefore the organizations needs to oversee associations with merchants, speculators and clients who structure the essence of business development and in particular partners of business.

Types of public relations here incorporate :

• Corporate social responsibility

• Media relations

• Network relations

• Representative relations

• Emergency the executives

Other expensive issues like Macroenvironment powers like US China Trade war and Global monetary log jam can cause droop in buy as expendable earnings get brought down, joblessness rises and utilization gets limited influencing objective clients capacity and eagerness to purchase.

(3):-

Reaching out to such clients is hence conceivable by running effort sponsored by cost administration and separation methodology where new cell phone is created in volumes to drige diwn by and large costs radically low and broaden into new inventive fragment of cell phone like foldable cell phone with high utility setup and premium form to be worthwhile and first mover in market to offer such leader cell phone and contend with enormous players who might set aside some effort to repeat such gamechanger system.

This technique totally coordinates situating of brand and needs of target client and subsequently has high likelihood to succeed.