In: Operations Management
play "Innovation Simulation: Breaking News"
This online simulation, you will manage the innovation process for The Citizen Sun, a struggling newspaper company. Working with limited time and budget, students design innovation initiatives-open innovation campaigns, customer focus groups, internal R&D projects-to generate a pool of innovation ideas. You will then review, test, and make a selection from among those ideas in order to choose the best possible innovation for The Citizen Sun news organization. The simulation teaches students about managing the innovation process, the different modes of innovation, idea generation and selection, and the role of organizational context in innovation.
After simulation write a 2 page brief about your outcomes and observations of this simulation.
Through this online simulation, the students handle the innovation process for the failing newspaper company The Citizen Sun. Working with a small amount of time and budget, students develop innovation initiatives-open innovation programs, customer focus groups, internal R&D projects—to create a pool of ideas. In order to choose the best possible concept for The Citizen Sun news organization, students will then study, check and make a selection from among those proposals. The simulation teaches students how to navigate the cycle of innovation, the different modes of innovation, the production and selection of ideas and the role of the organizational context in innovation. Summarize how to make effective use of various innovation modes to educate the innovation cycle. Describe the ability for open innovation initiatives to seed the pipeline of innovation and to build solutions. Consider the importance of organizational environment and scope in deciding the course and tone of the innovation cycle.
Here I play the part of a Product Manager in the Innovation Simulation, who is charged with seeking a creative solution to support a struggling newspaper business. Working around time limits and budget, participants need to plan open innovation programs, focus groups, and research and development projects. After narrowing down a list of innovative ideas, you are tasked with finding the best concept possible for the news organization. This simulation focuses on managing the cycle of innovation, the many different modes of innovation and the function of the context of the organization. Within a single-player asynchronous environment, this simulation is performed. This course offers structure and theoretical methods focused on best practices and scientific evidence for managing innovation. Students will learn how to improve innovation opportunities, how to recognize pursuable innovations, how to incorporate marketing and R&D into new product/service growth, how to forecast demand, how to accelerate the new product cycle from design to marketing, and how to make decisions about product investment in both mature and emerging technologies under uncertain conditions. The course is aimed at students studying for product management positions, product creation and innovation, and consulting. Once a vibrant news outlet, Due to smartphones and social media, The Citizen Sun has suffered in recent years. I charged with creating new ideas to increase revenue, combat declining subscriptions and enhance the online presence after obtaining a mandate from the CEO of the company. Working under a tight budget and time constraints, I need to generate a list of potential ideas for developments and provide the CEO with the best possible solution.
Review of Citizen Sun news organization; known as the 'Contact Fundamentals.' It is crucial that you go through this post, which will help to understand the fundamentals of research reading. It is important to gain an understanding of investigative reading, as it helps readers build a simple map in their minds while reading through a case study. Before even beginning to read the case study a roadmap is sketched in the readers' minds. Such a simple map will not be established unless one reads the 'Communication Fundamentals.' The next move is to read through and collect knowledge from the case study. To perform a good case study analysis and come up with realistic solutions, one obviously needs to look for different types of information and create a map of the information. When reading through the case study these details should be highlighted or noted. A separate overview map should be produced which will support the reader later when it is appropriate to go back and gather more information. Within the details, one has to look for the central issue or problem within the case study.
The case's goals and the specific details found within are not well known. Having done this, it is now time to move into the case study portion of the review. This could be achieved effectively by following these steps: The context of the news organization Citizen Sun should be looked at, which is normally given in the background paragraph also at the start of the case. These can be used in the creation of a growth direction, vision, strategy and strategic goals for the organization. This past also serves another function other than to provide the context on the company; to identify the framework within which to decide a solution to the case. Many case studies in R&D have listed instances from the personal viewpoint of the company's managers and employees. Both are there in order to make the situation feel genuine. When evaluating a case study, one might use these employee personal accounts to gain an understanding of the organization's culture, and what are the people's goals and inhibitions. Ultimately, in case one must consider the pacing of events. For the case study, this can be achieved efficiently by creating a timeline of the key problems and the events. Such a timeline helps to provide us with hints as to what will be the next steps in the company's journey.
History and concerns of the Citizen Sun news organization are known and a timeline is established, the following should be done:
In addition to explicitly outlining the strategic managers' strengths, limitations, opportunities and risks, the SWOT analysis also allows them to devise plans that support each of them.
The SWOT analysis also helps to determine the priority on which to solve problems.
To further strengthen the analysis, Weighted SWOT analysis of INNOVATION SIMULATION BREAKING NEWS may be performed, where weights are assigned on the basis of their relative importance to each of the strengths, limitations, opportunities and threats of the business.
I've always been used by a business manager to quickly recognize one problem in the case they're trying to fix, and use that point to do an investigation and find a solution. Because of their strong knowledge of the market environment, these managers are able to do so, gaining knowledge of which is the next step. Business environments are often dynamic, and therefore the solutions need to be systemic in nature in such a way as to keep these environments in mind. In order to come up with these solutions and awareness of the company's external market environment needs to be created, apart from the firm itself. By gaining insights into these industry dynamics, one might come up with realistic approaches that would be consistent with the INNOVATION SIMULATION BREAKING NEWS industry dynamics.
The relative influence of the main players within a company is not the only factors impacting business from the outside world. There are other environmental macro factors which also affect the business. It can be grasped using an analytical method known as research PESTEL. PESTEL stands for Political, Financial, Cultural, Technological, Environmental and Legal, which are in essence the macro-environmental factors that affect the industry. By now, an understanding of the various dimensions of the case study is being developed and the research is being performed using various strategic instruments. This will now be followed by arranging the case study approach based on its specifications. This can be achieved using the aforementioned approach, which in the case would help coordinate the results and recommendations for the issues: continue with the company's corporate-level strategy. It simply involves coordinating the strategies to address how the company's strategic objectives can be accomplished.
My observation and outcomes simulation to this business, the case study solution does not end in defining the main issues, the key players and proposing solutions for the organization, business unit or entity. Recommendations are of no benefit if they do not have the path to incorporate them so that they can be effectively implemented. What separates an average case solution from a highly regarded case study solution is a successful implementation system. A mechanism for implementation is important, the step-by-step procedures on how to put the ideas into practical practice. Having defined an implementation structure, one should have developed a thorough understanding of the case successfully, clearly understood the fundamentals of the R&D case study, and developed an interpretation based on the fundamentals of the R&D case study. Finally one should have shown a capacity to prioritize recommendations based on their probability of success. A structure for implementation also helps eradicate unworkable recommendations from previously defined recommendations. A process for implementation should help to identify the final approaches for the case study of INNOVATION SIMULATION BREAKING NEWS. This is crucial because when one first reads, analyzes, and writes solutions; one can forget minor details which are significant. To make them stronger, those missing information can be integrated into the solutions. The assessment also includes looking at the writing's sentence framework and grammar. This is important as they play an important role in proposing solutions. The approach can be viewed differently by one person, and differently.