Question

How does Friedman’s claim “anything that can be done will be done” influence sustaining competitive advantage through technology with Apple and Google?

Answer 1

answer-

This quote is very true and very practical in real life world because we know that Apple and Google are both very giant tech companies. Thier competitive advantage comes from being unique, innovative and tech oriented.So what is sustainable competitive advantage and how this quote is related to apple and google?

Sustaining competitive advantage is a factor which is unique and extra to a company not present by its rival companies in the industry. having a competitive advantage is possible but making it sustainable means for longer period of time is very difficult.

If Apple and Google now have competitive advantage in terms of providing unique products and services to customers but if they stop innovating and investing in technology then other company will get ahead from them and sustaining competitive advantage of Apple and google will be lost.

for example- Apple always been known for producing big bulky screen but now apple introduced full big screen display. What happen if apple still selling those small and big bezzel display? then apple will lost its advantage because other smartphones with fullview display like Samsung will be high in demand and apple not investing in screen will be out of competition.

If Apple and google would not create any new feature or tech then it does not mean that other company would not be able to come up with that tech or new feature. This directly related to “anything that can be done will be done” .

for example- if google would not have made search engine it does not mean other company would not make a search engine.

so sustaining competitive advantage will remain with company like google and apple if they keep investing in tech and R&D.