Question

What does the future hold for traditional mass-media advertising? If you were the senior executive of a major television network, magazine publisher, or newspaper company, what would you be doing now to ensure the livelihood of your company in the future?

Answer 1

The future of traditional mass media advertising hangs in the balance. but the future of such a media is not dead due to the following reasons

1-it make more sense when you have a physical contact with the customer

2-luxury consumers will value more for a tangible ad platform

3- print media encourage and complement digital interactions

4-offline entities will reengage print media

5- print media have some upper hand in some cases- posting an invitation card, some people feel reading a book physically better than a ebook

6-print media will remain ideal for local hyper markets

AS A SENIOR EXECUTIVE

integration of print media with digital platform is a must action for the livelihood of the company in future. i will try to support local writers and bloggers.i will ad new managers of SEO,technology, community.i will try do mapping and database projects

i will try to create a bottom-up organization in which innovation is encouraged and rewarded at the edges. i will try accept good idea from anyone