Question

19. The majority of customers who stop patronizing a particular store do so because
a. its prices are too high
b. its quality is too low
c. an indifferent employee treated them poorly
d. it failed to advertise enough

20. Which of the following is not an element of the marketing mix?
a. Price
b. Place
c. Profit
d. Promotion
e. None. All of the above are part of the marketing mix.

21. Without a clear picture of its target market, a small company will try to reach almost everyone and usually ends up appealing to almost no one.
a. True
b. False

23. An individualized (one to one) marketing campaign requires business owners to
a. collect information on their customers, linking their identities to their transactions.
b. calculate the long term value of their customers so they know which ones are most desirable and most profitable.
c. practice "just in time marketing" by knowing what their customers' buying cycle is and time their marketing efforts to coincide with it.
d. all of the above

24. When an employee in a business treats a customer poorly, that customer usually does not complain; however, she does tell her "horror story" about that business to at least nine other people.
a. True
b. False

25. Modem consumers are more concerned about health, nutrition, and the environment than in the past, and they shop accordingly
a. True
b. False

Answer 1

Ans19: (C) an indifferent employee treated them poorly

Reason: here the customers will feel angry and will advertising through mouth to different people about their behaviour which will automatically loose more consumer. The other option doesnt caused that problem but treating consumers will hamper poorly)

Ans20 : (C) Profit .

(Reason: The four P's of marketing mix are Product Price, Place, Promotion. So option C is wrong here.)

Ans 21: True

(Because they dont plan before they execute. Unlike Large scale companies and industry. )

Ans 23: All of the above (D)

(Reason: every business collect consumer demand  and see weather fulfilling consumer needs they would increase their profit or not. They collect information whoch products is more demanding and profitable and will increase profit in long run. They try to figure out just in time product which is more demanding and stock that product accordingly. The usually goes according to consumers demand, and their buying cycle.)

Ans 24: True (Reason explain in question 19)

Ans 25: True

(Reason: In today's world due to excess work load and because of new disease erupt soon after other people starting thinking of health, their diet and to look fit. They are becoming health conscious which result in eating or doing anything which help them maintain their fitness. Which was not so common practice in older generation. From this we can make out that the Q25 sentence is correct .)

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