Question

1. The majority of the customers (~80%) of Rolls Royce are entrepreneurs, people who are running their own businesses, and these are mainly self-generated rather than inherited money. What marketing strategy will Theodore Levitt suggest to Rolls Royce as T. Levitt argues that modern transportation and communication technologies are facilitating the convergence of certain tastes and preferences among consumers? ?

A. Standardized marketing strategy

B. Diversified marketing strategy

C. Segmented marketing strategy

D. Local marketing strategy

2.

Rolls Royce seems to be successful in its market segmentation by adjusting its marketing mix from segment to segment. What are two main segments that transcend national borders for Rolls Royce?

A. Entrepreneurs; business owners

B. Entrepreneurs; show-business stars

C. business owners; investors

D. aristocrats; entrepreneurs

3.

As Rolls Royce expands to markets in the US, Asia, Middle East, and Europe, the company changes ___________ of its cars to match consumer needs depending on cultural differences and national product standards.

A. tires

B. technology

C. colors

4.

Rolls Royce enters a foreign country by setting its network of dealers. This _____ strategy determines the means Rolls Royce chooses for delivery of its cars to customers, which is also a critical element of any firm’s marketing mix.

A. distribution

B. pull

C. push

D. pricing

5.

Based on the video, we could conclude that perhaps, one of the main factors contributing to the success of Rolls Royce in over 40 countries characterized by diverse cultural environment is __________________________.

A. cross-cultural literacy

B. the same marketing message

C. hiring only local managers

D all of these

6.

Consumers use __________________________ as a cue when evaluating any luxury product, including Rolls Royce, which benefits from nearly universal positive _______________.

A. country of origin; price effects

B. country of origin; source effects

C. price; source effects

D. price; country of origin effects

Answer 1

Solution-

1. The majority of the customers (~80%) of Rolls Royce are entrepreneurs, people who are running their own businesses, and these are mainly self-generated rather than inherited money. What marketing strategy will Theodore Levitt suggest to Rolls Royce as T. Levitt argues that modern transportation and communication technologies are facilitating the convergence of certain tastes and preferences among consumers? ?

The correct option is A. Standardized marketing strategy.

2. Rolls Royce seems to be successful in its market segmentation by adjusting its marketing mix from segment to segment. What are two main segments that transcend national borders for Rolls Royce?

The correct option is B. Entrepreneurs; show-business stars.

3. As Rolls Royce expands to markets in the US, Asia, Middle East, and Europe, the company changes Many attributes of its cars to match consumer needs depending on cultural differences and national product standards.

The correct answer is Many attributes.

4. Rolls Royce enters a foreign country by setting its network of dealers. This Distribution strategy determines the means Rolls Royce chooses for delivery of its cars to customers, which is also a critical element of any firm’s marketing mix.

The correct option is A. Distribution.

5. Based on the video, we could conclude that perhaps, one of the main factors contributing to the success of Rolls Royce in over 40 countries characterized by diverse cultural environment is cross-cultural literacy.

The correct option is A. cross-cultural literacy.

6. Consumers use country of origin as a cue when evaluating any luxury product, including Rolls Royce, which benefits from nearly universal positive source effects.

The correct option is B. country of origin; source effects.