Question

Does the creative strategy (e.g., the Big Idea) contribute to campaign legs? If so, how? How about the media strategy? Which one is more important, do you think?

Answer 1

Yes creative strategy contributes to campaign legs and creative strategy always influence and attracts the customer. We have experienced several times slow-moving companies through its creative strategy grow extraordinary in the market. Companies can effectively take advantage of the creative strategy for the advancement of campaign legs. Company campaign legs can be flourished with the help of creative strategy.

Media strategy is a systematic, well planned, well design and step by step activities for achieving the customers base and market share. Media strategy is through setting goals, market research, target audience, etc and media strategy is always based on the organization vision and objectives. Media strategy is transferring company messages to customers in a planned way.

Each one is unique and vital for the organization and many times creative strategy gives an extraordinary result to the company and the company becomes well known and enhances its profit margin. Creative strategy is always with unique features and with new ideas that are never before that easily attract the customers and stakeholders. As per my views, creative strategy can work like fire and create a benchmark in the market through its new concepts.