Question

Lake-Snell-Perry-Mermin Associates (LSPMA) is a decision research firm that works on behalf of clients to determine what different segments of the population believe and feel about issues of interest to the clients. A third of LSPMA's work is for political candidates, another third is work for progressive issues organizations, and the remaining third is work for foundations and major institutions. LSPMA uses telephone polls, online polls, in-person and online focus groups to collect data, and to identify population (or audience) segments. Audience segmentation enables an LSPMA client to identify groups of people that are supportive of its issue(s) or cause(s), groups that can be converted to being supportive, and groups that will never be supportive. A client can then target its resources toward connecting with and persuading those segments that are likely to be the most receptive to the client's message. Dividing the audience into segments emerges from the research; once segments are identified, they are tracked in future decision research. Although audience segmentation can be useful, it can make the population seem more divided than it actually is.

LSPMA conducts research studies on behalf of political candidates, progressive issues organizations, and foundations and major institutions. These research studies are used primarily to __________.

a. Push a specific political agenda.

b. Generate financial support for political candidates, progressive issues organizations, foundations, and major institutions

c. Help clients utilize their research budgets.

d. Segment the population so that the appropriate groups of people can be targeted with the most effective messages.

By using such marketing research techniques as focus groups and/or online surveys, LSPMA can accomplish all of the following except :

a. Collect primary data regarding the attitudes and beliefs of voters.

b. Be quite precise in the information that is generated.

c. Study the effects of manipulating promotional messages to voters.

d. Obtain statistical information on a large number of voters.

Answer 1

LSPMA conducts research studies on behalf of political candidates, progressive issues organizations, and foundations and major institutions. These research studies are used primarily to __________

Answer= d. Segment the population so that the appropriate groups of people can be targeted with the most effective messages

Reason= LSPMA research are done to segment the population in three categories and supporters, likely to support and will never support so that the suitable message can be created that can appeal to these segments of the public

By using such marketing research techniques as focus groups and/or online surveys, LSPMA can accomplish all of the following except :

Answer=c. Study the effects of manipulating promotional messages to voters.

Reason= By collecting data, the effect of manipulating promotional messages to voters will not be possible unless different question are asked fro the respondents