In: Economics
MTV's future exists only in international as well as in-house
operations due to its sensitivity to local content and preference
to target audiences with sufficient capital and cooperation from
producers and other content producers. .
Political challenges such as government intervention and excessive
taxation as well as economic privacy issues such as low consumer
spending affect mkst for its particular content. The competition
comes mostly from stakeholders like Netflix, Amazon Prime and
YouTube and other players, OTTs, which are distributed on mobile
and not on TV.
MTv internationalizes and eradicates cultural differences by
targeting effective market research programs to identify customer
preferences and choices, key weaknesses, and recruiting local
talent for each country, rather than developing talent the
universe.
However, the content is globalized and localized to bring out the
best in the world and offer unique offerings for first-class and
core customers.