Question

Describe an aspect of your everyday life that has been touched by Big Data and/or Business Intelligence Systems. Be sure to include your thoughts on the advantages or challenges you feel Big Data poses for modern data driven businesses.

Answer 1

The term “Big data” means, collection of huge amount of data also, that is growing continuously. This data is of both types: structured and unstructured. In this present time, our lives are gadget oriented. These gadgets are the source of the huge volume of digital data.

Big amount of data is not worthful, it depends on the organizations, and how they analyze the data according to their requirements. The use of Big Data is common now.

Big Data helps organization in cost saving, time-saving, reputation, market condition and analyze many more aspects that helps to grow their business.

Business Intelligence define to technologies, applications for the collection, integration, analysis, and presentation of information related to business. These technologies helps business to grow.

Netflix suggests the content to their users. Basis of the suggestion is the interest of the user. Netflix, analyze the pattern of their viewer that what he/she likes to watch and then depend on their past search history and viewed content. Netflix, give suggestion to their viewer, this is the perfect example of Big Data. They analyze the huge amount of data to find out the hidden pattern of viewer.

One more example is Online Shopping. Big data can help by giving insights on customer behavior, which is useful in creating personalized experiences for customers. Many consumers accept that personalization plays an important role in their online shopping decisions. Every online shopping website we use tracks our browsing history of the site’s products, later we have highly targeted ads as a way of reminding us of purchases we may have been searching on their shopping website, but we didn’t purchase that time.

So, overall Big Data is essential for the business now a days. It helps the organizations to grow their profit, enhance their service, and offer better solution to their customers. Big data help to improve the reputation of the business by giving insights of market current conditions.

Challenge for the organization is, analyze the data properly so they after they can store that important data properly. Because, complete amount of data is not for use. So they need to use proper analytics tool to find their important data and then store it properly.