Question

what do you think about this idea. do you agree? why ir why not?

I would utilize either/or an interactive web app that can be put on any smart phone or have an internet instruction web portal with comparison models of the different oils and a test on learning. As new products or services are introduced the employee can be tasked to complete the training as required. The comparison chart and knowledge of that would be particularly useful in showing why a synthetic oil product is actually value added for the customer in comparison to the regular oil. The key is the value-added ratio. If I find you credible and believable, I am more likely to purchase a product. This is actualized by your competence in laying out the facts for me to assess and digest prior to making a decision. The more credible and knowledgably you display this value, the more likely I am to buy into the service or product.

Answer 1

Absolutely. I completely agree with your idea. In today’s digital era, the consumer purchase behavior is highly reliant on comparisons and customer reviews. Before a consumer makes a decision, the consumer does an R&D. The consumer searches for information until he/she knows that the source is credible and valuable. The consumer assesses the credibility of the source through customer reviews. Philip Kotler’s consumer decision-making process includes searching for information, identification of alternatives and evaluating them. The alternatives are identified through extensive search. Due to the advanced search engines in internet, consumers get comparison charts and read lot of reviews before making a decision. Evaluation of the alternatives are done based on such information. I would buy the product if the company justifies its value-added ratio and its credibility. First, the company selling the product need to provide adequate training for their employees about the new services or products. Secondly, a comparison chart and knowledge of the product would enable the employee or the web portal to inform the customer why the product is value added. Thirdly, the key to convincing the consumer is the value added ratio. Finally, the consumer would buy the product only if he/she knows that there is tremendous value in the product. Thus, it is pertinent for organizations to provide more credibility on its value offerings and its content to convince the consumers to buy the product/service.

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