Question

what are your views on the targeting of products to children in today's world? discuss the issue of targeting to children from the view point of an ethicist.

Answer 1

It is not an easy task to target children as there are so many factors one needs to take care of. These factors broadly cover ethical practices, avoiding using offensive language and dialogues, and saying no to explicit content. It is because of these factors an organization may attract lawsuits from parents and children welfare organizations. It would provide a bad name to the brand and organization.

Issues of targeting children from the perspective of an ethicist:

1. Offensive language or dialogues used in the commercials or packaging create the wrong impact on the children.

2. The commercials use explicit content such as female models even when it has no relation with the product

3. The products have false or misleading information that puts the health of children in danger.

4. Companies are in so much competition that they forget they have an ethical responsibility toward society, especially to children who are their target customers.