Question

1. What are the advantages of targeting candy bars to adults rather than to children?

2. Does targeting to adults require a change in image for candy products?

3. Why do you think bite-size candies are so popular with adults?

4. Describe your most recent purchase of a candy bar in terms of relevant affect and cognition, behavior, and environments.

Answer 1

1)The advantages of targeting candy bars to adults may be one that many people don’t understand that reason behind it.there are some very important reasons on why some candy manufacturers do so. First off mothers determine children’s early taste in candy. Therefore, if a company like Hershey can target mothers to buy Hershey candy than their children are more likely to buy Hershey candy. In addition to targeting mothers as adults, research shows that adults eat more than 55 percent of all candy sold. This is the main reason why candy manufacturers target candy bars to adults rather than children.
2) The target mostly from the adults that is main reason due to their size and image and packing in their products that's very attract to adults.The attraction mainly due to various colours that create a well popular in any functions and festivals.and that create more happy and sweetness in their life.The various different variety in their image and colour and taste and packing much create more customers in future so the powerful changes are very importent in candy with a better quality maintaines .

3.Bite size candies very attractive and popular with adults mainly in the seasoned and climatic times.
As like the name it's bit size very handy to all especially with adults so they are more attracted towards these products.

4. Any candy bar purchase that got a well experience from that the adults attitude towards this product and also if they purchasing one time they are more attracted to buy again and again and also the recurring buying habits created to each adult customers. And also The packing and wrapping and the using ingredients all are very enviornment freindly so it's also getting better opportunity to grow this candy products. And the size and small type of wrapping is also benefit to reducing more wastage in the environment.so totally is enviornment friendly.