Question

Locate and retrieve the most current ranking of the best global brands (include your list) and identify the criteria used in compiling this list (provide cite and the source’s ranking criteria).

Which countries appear to dominate the top 100 global brands list? Why do you think this is the case? Look at which sectors appear to dominate the list, and try to identify the reasons.

Prepare a short paper identifying the countries that possess the most global brands and the potential reasons for the success of these brands. To complete this exercise, you must look at numerous cultural and diversity factors. Discern what allows certain companies to succeed. The answer must consider in numerous country factors, such as education system, literacy rate, poverty, rights of women, political system, corruption, culture, attitudes toward work, legal systems, currency fluctuations, and any other factors that we have discussed in this course that you think contributes to certain companies and/or countries ability to provide/promote successful enterprises. Please consider the interplay of the variables together.

Answer 1

The current global rankings are published by various reporting agencies over the years and take into consideration the market share of brands and their total revenue among other similar criteria’s. Over the years, brand power has been well recognized and talked off primarily because it allows a company to place a new product extremely easily in the market and is a great motivation for driving sales.

For our analysis, we picked the best brands and found, that the top 5 names include that of Apple, Google, Amazon, Microsoft and Coca Cola. Further in the top 100 many other names such as Samsung, Toyota, Mercedes, LG, Hyundai etc. emerged.

One common factor present among the brands listed were two big names the United States, Japan and South Korea which have the major chunk in the top 100 list. A major reason for this was found to be their socio and economic factors which have made them very open towards development of entrepreneurship and are in today's time the head of all innovation that happens across the globe.

The reasons why these countries are on the top are as explained:-

1) Education System

The education system in the United States is said to be the best in the world with major universities such as University of Texas, Michigan University, Harvard University etc. all being a part of this part of the world. A similar trend is seen in countries such as Japan and South Korea. These countries realize the importance of the education system and have invested huge amount of money in research and development at a very young age for majority of the population. It allows them to be innovative in their approach and have thus made discoveries which have largely contributed towards the success of major brands such as Microsoft and Apple to name a few.

2) Legal Systems:-

The United States has one of the strongest laws when it comes to governing companies. Patent rights in the country are very well protected which make research and development relatively easier. Further, courts are very well equipped to handle cases and the country has a robust system of designing new laws for all major industries which promote and develop the same.

Similar institutions in Japan and South Korea allow for innovation to happen at a much higher rate and therefore the legal system contributes towards making brands which operate in these regions much more efficient and profitable.

3) Rights of Women:-

The rights of women are well protected in these parts of the world and women pay an equal part in the development process. Women in the United States are even present in the top level management across major brands such as Coca Cola. Allowing higher participation of women allows for these companies to be more productive as they bring in their ideas which promotes higher innovation.

4) Culture towards Work:-

A prime example of culture towards work is that of the country of Japan which is known for its hardworking employees. Such cultures promote economic development and the existence of technologies which help in companies to grow. When your employees are hardworking, the total productivity of the companies and of nations as a whole increases. Further the quality of labor force also plays a vital role which is maximum in these countries due to educational and social investments made by the governments as illustrated above.

5) Currency Fluctuations:-

The United States has one of the strongest currencies across the globe. It is a prime reason for its success in the dollar being adopted as the universal currency for trade. With currency fluctuations being low, vendors are aware at the rates at which they operate and are protected from sudden shocks to the economy. This allows for higher profit margins for companies which have become big brands over the years.

6) Corruption:-

With legal systems in these countries being very harsh towards corruption, companies which have evolved in these countries have relied more on innovation, patents and research and development than engaging in negative practices. The role of mass media in these countries is so high that any act of corruption never gets under reported.

Low level of corruption in these countries make them lucrative for investments.

Please feel free to ask your doubts in the comments section if any.