Question

Auto Clean, a full-service car wash company, is conducting a survey to address the following research objectives:

Objective 1. Assess the customer perceptions and evaluations of Auto Clean’s services.

Objective 2. Assess the effectiveness of Auto Clean’s promotional expenditures.

Objective 3. Identify demographic characteristics of Auto Clean’s customers.

Objective 4. Identify other relevant characteristics of Auto Clean’s customers.

This is the questionnaire they used for this research:

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To help us serve you better, please take a few minutes to fill out this short questionnaire. Thank you for your help.

1. How often do you usually have your car washed?

__ Less than once a month

__ Once a month

__ Two times a month

__ Three times a month

__ Four or more times a month

2. How often do you usually have your car waxed?

__ Less than once a month

__ Once a month

__ Two times a month

__ Three times a month

__ Four or more times a month

3. How often do you usually wash and/or wax your car by yourself?

__ Less than once a month

__ Once a month

__ Two times a month

__ Three times a month

__ Four or more times a month

4. How long has it been since you last brought your car to Auto Clean?

__ Less than a week

__ One to less than two weeks

__ Two to less than three weeks

__ Three to less than four weeks

__ Four weeks or more

5. How far from Auto Clean do you live?

__ Less than a km

__ One to less than three kms

__ Three to less than five kms

__ Five kms or more

6. In the past three months, have you used any car wash other than Auto Clean?

__ Yes                   __ No

7. How long are you willing to wait to have your car professionally washed/waxed? ________min
8. Indicate the extent to which you agree or disagree with the following statements about Auto Clean. For each statement, circle “1” if you strongly disagree and “7” if you strongly agree, or another appropriate number in between if your feeling are less strong.

	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7
The washing/ waxing job is excellent
The service performance is consistent from one visit to the next
Prices are reasonable
The time taken to provide services is reasonable

9. What is your age? _______
10. What is your income? ___________$
11. What social network platforms do you use the most? ___________________________

Thank you very much!

Read the questionnaire above and answer the following questions:

1. Which questions in the questionnaire address each of Auto Clean’s research objectives (1 pts)? Indicate your answers in the table below.

Objective #	Questions #
1
2
3
4

2. Which question(s) in the questionnaire do(es) not address fully or do(es) in an appropriate way a specific research objective? For each of these questions, explain why and how you propose to solve this problem. (2 pts).

Indicate your answers in the table below.

Objective #	Questions # not addressing fully or appropriately the research objective	Explanation and proposed solution to fix the question(s)
1
2
3
4

3. Identify all other problems related to Auto Clean’s questionnaire’s design. Propose ways to solve each problem. For example, when the problem relates to a specific question wording, please propose a revised question. (3 pts).

Indicate your answers in the table below (add as many rows as necessary).

Questionnaire design problem	Explanation and proposed solution to fix the problem

Answer 1

Answer :

1) Questions that address each of Auto Clean's research objectives :

Objective #	Questions #
1	1. In the past three months, have you used any car wash other than Auto Clean ? 2. How long are you willing to wait to have your car professionally washed/waxed ? _ _ _ _ _ _ _ _min 3. Indicate the extent to which you agree or disagree with the following statements about Auto Clean.
2	1. How long has it been since you last brought your car to Auto Clean ? 2. In the past three months, have you used any car wash other than Auto Clean ?
3	1. How far from Auto Clean do you live ? 2. What is your age ? _ _ _ _ _ _
4	1. How often do you usually have your car washed ? 2. How often do you usually have your car waxed ? 3. What is your income ? _ _ _ _ _ _ _$ 4. What Social Network platforms do you use the most ?

2) Questions that does not fully address or in an appropriate way a specific research objective ?

Objective#	Questions# not addressing fully / appropriately the research objective	Explanation and proposed solution to fix the question(s)
1 2 3 4	How frequently do you usually wash and / or wax your car by yourself ?	There is no use of asking this question. This question should be excluded from the questionnaire.

3) All other problems related to Auto Clean's questionnaire design & ways to solve each problem :

Questionnaire design problem	Explanation and proposed solution to fix the problem
1. The questionnaire looks excessively long and time consuming. 2. Suggestions are not invited from customers.	1. The questionnaire must be short and effective. Like customers should be asked to fill the answer for agree / disagree option. 2. The questionnaire must incorporate a recommendation from customers, that in what capacity can we (Auto clean) improve our Services ?

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