Question

Question 1 (6pts)

Auto Clean, a full-service car wash company, is conducting a survey to address the following research objectives:

Objective 1. Assess the customer perceptions and evaluations of Auto Clean’s services.

Objective 2. Assess the effectiveness of Auto Clean’s promotional expenditures.

Objective 3. Identify demographic characteristics of Auto Clean’s customers.

Objective 4. Identify other relevant characteristics of Auto Clean’s customers.

This is the questionnaire they used for this research:

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To help us serve you better, please take a few minutes to fill out this short questionnaire. Thank you for your help.

1. How often do you usually have your car washed?

__ Less than once a month

__ Once a month

__ Two times a month

__ Three times a month

__ Four or more times a month

2. How often do you usually have your car waxed?

__ Less than once a month

__ Once a month

__ Two times a month

__ Three times a month

__ Four or more times a month

3. How often do you usually wash and/or wax your car by yourself?

__ Less than once a month

__ Once a month

__ Two times a month

__ Three times a month

__ Four or more times a month

4. How long has it been since you last brought your car to Auto Clean?

__ Less than a week

__ One to less than two weeks

__ Two to less than three weeks

__ Three to less than four weeks

__ Four weeks or more

5. How far from Auto Clean do you live?

__ Less than a km

__ One to less than three kms

__ Three to less than five kms

__ Five kms or more

6. In the past three months, have you used any car wash other than Auto Clean?

__ Yes                   __ No

7. How long are you willing to wait to have your car professionally washed/waxed? ________min
8. Indicate the extent to which you agree or disagree with the following statements about Auto Clean. For each statement, circle “1” if you strongly disagree and “7” if you strongly agree, or another appropriate number in between if your feeling are less strong.

	Strongly Disagree 1	2	3	4	5	6	Strongly Agree 7
The washing/ waxing job is excellent
The service performance is consistent from one visit to the next
Prices are reasonable
The time taken to provide services is reasonable

9. What is your age? _______
10. What is your income? ___________$
11. What social network platforms do you use the most? ___________________________

Thank you very much!

Read the questionnaire above and answer the following questions:

1. Which questions in the questionnaire address each of Auto Clean’s research objectives (1 pts)? Indicate your answers in the table below.

Objective #	Questions #
1	8
2	4, 6
3	9, 10, 5
4	11, 1, 2, 3, 7

2. Which question(s) in the questionnaire do(es) not address fully or do(es) in an appropriate way a specific research objective? For each of these questions, explain why and how you propose to solve this problem. (2 pts).

Indicate your answers in the table below.

Objective #	Questions # not addressing fully or appropriately the research objective	Explanation and proposed solution to fix the question(s)
1
2
3
4

3. Identify all other problems related to Auto Clean’s questionnaire’s design. Propose ways to solve each problem. For example, when the problem relates to a specific question wording, please propose a revised question. (3 pts).

Indicate your answers in the table below (add as many rows as necessary).

Questionnaire design problem	Explanation and proposed solution to fix the problem
Question #
Question #
Question #
Question #

Answer 1

Evaluation of the questionnaire

#Question1

Objective #	Questions #
1. Objective 1	8
2. Objective 4.	4, 6
3. Objective 3	9, 10, 5
4. Objective 4.	11, 1, 2, 3, 7

*We could not identify any question dealing with Objective 2

#Question 2

Objective #	Questions #	Explanation
Objective 4.	Question 4 _	Here the options given in the questions are of a very shorter duration that has to be corrected to longer durations.
Objective 4.	Question 6.	This question might be asked to evaluate customer loyalty. But it reveals only whether a customer uses it for a period of the past three months only. Also, we could ask the customer to specify the brand through an open-ended question.
Objective 2	In fact, no questions are there to deal with this objective.	Some questions dealing with this objective can be included in the study.
Objective 3 Objective3. Objective1	Question 9. Question 10. Question 8	It should be corrected as a close-ended question because respondents may have inhibitions in reveling their age so we could use a range of ages as options.For example 20-30,30-40.above 60 etc. Here also the respondent may have some inhibitions in revealing his income straightly so we should give some options. It also should be a close-ended question. More questions can be asked to the respondents here as it is the core area of the questionnaire.

# Question 3

Questionnaire design problem	Solution
Question #4.	Here the options given in the questions are of a very shorter duration that has to be corrected to longer durations. Options of Question 4 can be the following. __ Less than two weeks __two weeks to One month __ One month than three months __ three months to six months __ Six months or more
Question #6.	Three months in the question is not sufficient for evaluating customer loyalty. It should be corrected as either six months or one year.
Question #9.	It should be corrected as a close-ended question because respondents may have inhibitions in reveling their age so we could use a range of ages as options. Question 9 options can be the following __20 to 30 __30 to 40 __40-to 50 __50 to 60 __Above 60
Question #10.	It should be corrected as a close-ended question because respondents may have inhibitions in reveling their income so we could use a range of ages as options. Question 10 options can be the following __Less than $ 5000 __$5000-$10000 __$10000-$20000 __$20000-$30000 __$30000 and above