1. Differentiate between Market Segmentation and Product Differentiation 2. Discuss the five Bases for Segmenting Consumer...

1. Differentiate between Market Segmentation and Product Differentiation

2. Discuss the five Bases for Segmenting Consumer Markets

Expert Solution

1.

Market Segmentation refers to the process of segmenting the consumers that have common requirements and similar reactions to the marketing actions.

Product Differentiation refers to the process of distinguishing a product from other products in order to make it attractive to the target audience.

Market Segmentation is a customer oriented process.

Product Differentiation is a production oriented process.

Market Segmentation takes into account only a limited market for research

Product Differentiation considers a larger market area to arrive at conclusions.

2.

Below are the five Bases for Segmenting Consumer Markets:

- Geographic Segmentation: Segmentation based on region, market size, density and climatic conditions.

- Demographic Segmentation: Segmentation based on age, gender, race of the customers

- Pyschographich Segmentations: based on the lifestyle, personalities, motives of the buyers

- Benefits Segmentation: segmenting the market based on the perceived value of the customers to receive the benefits from buying the product

- Usage-rate segmentation: dividing the customers based on their product usage. For example, high user customer, medium user customers etc.

Rahul Sunny answered 7 months ago

2. International Market Segmentation has bases. Based on your studies, critically discuss bases of segmenting a...

2. International Market Segmentation has bases. Based on your studies, critically discuss bases of segmenting a consumer market

List and discuss the major bases for segmenting consumer markets.

Two of the easiest segmentation bases used in the the (Segmenting Targeting and Positioning) process are...

Two of the easiest segmentation bases used in the the (Segmenting Targeting and Positioning) process are demographic and geographic variables. Explain the difference between the two bases, giving examples, and why these are important bases to use? Articulate the Segmenting Targeting and Positioning process and its importance to a market-oriented firm, then differentiate the concepts of segmenting, targeting, and positioning using an example? Explain the differences between a routine decision and an extended decision making process for a consumer, using...

. How does Market Segmentation define possible target markets? Illustrate a best practice to segmenting product...

. How does Market Segmentation define possible target markets? Illustrate a best practice to segmenting product markets. Provide lots of examples.

1) Describe the purpose of peristalsis and segmentation and differentiate between each. 2. Describe the functions...

1) Describe the purpose of peristalsis and segmentation and differentiate between each. 2. Describe the functions of the enzymes of digestion. 3. Describe the absorption of fat and water soluble nutrients

Differentiate between B2B marketing and consumer product marketing

1.what are the 5 bases of differentiation, explain. 2.impact of Differentiation on each of Porter’s 5...

1.what are the 5 bases of differentiation, explain. 2.impact of Differentiation on each of Porter’s 5 forces. example. 3.define the sources of cost advantages. example 4. define the impact of Cost Advantage on each of Porter’s 5 forces. example for each one.

Identify and discuss in sufficient detail the relationship between market segmentation, product development and sales performance....

Identify and discuss in sufficient detail the relationship between market segmentation, product development and sales performance. Use examples to illustrate your answer.

1. What are the criteria for successful market segmentation? 2. Explain the importance of market segmentation.

3. There are 4 bases for international market segmentation. Illustrate each with example.

Question