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In: Psychology

Module 04 Written Assignment - Consumer Patronage In a 1-2 page paper based upon the article...

Module 04 Written Assignment - Consumer Patronage

In a 1-2 page paper based upon the article The effects of website designs, self- congruity, and flow of behavioral intention.

https://content.learntoday.info/eq/b422c/week_04/The%20Effects%20of%20Website%20Designs.pdf

1) What can you do to increase the likelihood of consumer patronage?

2) How would you implement the modifications into your website?

Solutions

Expert Solution

1. In order to increase customer patronage, we must do following things

  • Make available all the information n the webpage so that a customer can seek any information with a click
  • Look and feel of the Webpage must be enriched so that customer will attracted towards it
  • The browning of WebPages shall be at ease and convenient for customer
  • Customer service approach on the webpage shall be the top priority
  • Offer Gifts and Rewards to Customers on Repeat purchase

2. Websites are of two types Static and Dynamic. In order to change Static pages, we need to consult the Web developer, who has designed the site. The type of changes we require in he WebPages shall be conveyed to the Web developer, the developer will modify the WebPages accordingly. In case of the Dynamic website, we can change the look and feel of WebPages, add videos or documents change the contents or can add or delete any feature by logging into the Admin Console of the website.

Hayet Jeridi answered 4 months ago
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