Question

Marketing Lemonade Worksheet

Scenario

Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

Your marketing team's mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company's goals. In the first half of this project, your team will complete this worksheet to report on the following:

• Target market
• Product’s definition to the target market
• Viable pricing strategy
• Brand's position in the competitive environment

Complete the chart describing your organization in no more than 90 words.

Industry of Operation	Mission and Values	How Is Your Organization Different from Other Organizations?

Describe how you will define the lemonade to your target market (including information on packaging, labeling, etc.) in no more than 90 words. Determine how this adds value and differentiates the brand and product from the competition while encouraging the target market to buy.

Definition to Target Market	Differentiation

Compare your company with industry competitors in no more than 90 words for each competitor.

Top Business Industry Competitors	Your Company’s Positioning

Answer 1

Organization Name: Fresca Juices

Industry of Operation: Beverage

Nature of the Organisation: Revenue driven association made by a gathering of business visionaries who trust in a solid world.

One of a kind type of lemonade that will be propelled:

The proposed drink will be made only from lemons that are created from natural homesteads. The beverage will be a non-carbonated beverage intertwined with the decency of new lemons that are developed in ranches that don't utilize any unsafe synthetic concoctions or manures. Each produce is a genuine endowment of the nature that will be delighted in by everyone. The way that it is a non-carbonated beverage will likewise guarantee that the beverage isn't as unsafe as a Pepsi or a Coke.

Target market: The target market for lemonade are individuals who search for a sound, common reviving drink to extinguish thirst just as to go with their nourishment. It is focused for individuals who are away from their home for voyaging or work or different reasons like shopping or studies.Target market are school kids (multi year olds) to youthful administrators (multi year olds). Millenials who have faith in being wellbeing cognizant.

Product's definition to the target market: The item is lemonade which is a prepared to drink, reviving refreshment with regular fixings and sound with characteristic advantages of lemon. Lemonade is made with procedures to hold its freshness for a more extended time.

Mission and Values: To make nutritious beverages for the youthful populace that has confidence in driving a sound way of life. To encourage their consistently developing energy to be fit, by offering esteem driven items in the drink space.

Unique Selling Proposition:

• To offer an item that is a champ with regards to being a sound beverage. The beverage will be produced using natural homestead produce and will be non-carbonated beverages. At present, there are no significant brands that fit that portrayal.
• In light of item type, lemonade has been ordered into alcoholic, non-alcoholic and powder blend. Additionally, as far as assortment, the item can be sectioned into shady lemonade, pink lemonade and clear lemonade.

Viable Pricing Strategy: The item is valued seriously contrasted with other prepared to savor refreshments market and cost is charged for utilizing quality fixings, stockpiling and bundling for simple to utilize and convey to drink while progressing. The item is made utilizing legitimate quality gauges and testing systems with no counterfeit flavors to influence its medical advantages. Evaluating technique embraced will be on the forceful side since the market is overwhelmed with circulated air through beverages that are an obvious risk to the youthful populace. Concerned guardians to cognizant millenials are for the most part mindful about the hurtful impacts of other Carbonated drinks. To counter this, the item we will dispatch will have prepared acknowledgment and subsequently a more significant expense band ought to be utilized.

Brand's situation in the competitive market: The brand's situation in the serious condition is separated dependent on its normal advantages and fixings. It is promoted through spots where helpful storerooms are accessible and is sold as an excellent quality beverage. The brand's mindfulness will be expanded with deals advancements at open places and market with uncommon slows down and stands marked to advance the lemonade and feature data to be imparted to clients.

KINDLY ACKNOWLEDGE MY EFFORT AND LIKE THE ANSWER, IT WILL BE ENCOURAGING FOR ME TO WRITE MORE. THANK YOU.