Question

Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally, and can be a privately-owned company or a franchised organization. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market.

Your marketing team's mission is to prove through research, strategy development, and reasoning why this form of this product is viable and will meet the company's goals. In the first half of this project, your team will complete this worksheet to report on the following:

Describe how you will define the lemonade to your target market (including information on packaging, labeling, etc.) in no more than 90 words. Determine how this adds value and differentiates the brand and product from the competition while encouraging the target market to buy.

1. Definition of Target Market

2. Differentiation

2. Differentiation

Answer 1

Describe how you will define the lemonade to your target market (including information on packaging, labelling, etc.) in no more than 90 words

We at XYZ take immense pleasure in satiating those senses of the people which they would have not taken seriously before; the sense of feeling reinvigorated packed with the goodness of essential vitamins and nutrients helpful for the body.
The Lemonade is manufactured using state-of-the-art processes. The lemonade is packed in a tetra pack with a 3 layered protective covering to keep it fresh for consumption.
The packaging and labelling portrays the superiority of the product yet it is very value for money.

Determine how this adds value and differentiates the brand and product from the competition while encouraging the target market to buy.

The above description adds value and differentiates the brand and product from the competition while encouraging the target market to buy in the following ways:

• It gives the customers an idea about how much pride the company take to focus on the superiority of the quality of the product
• It gives an idea about the affordability of the product
• It makes it stand out among the competitors by focussing on the kind of superior processes it uses to manufacture it
• The description of the product gives an idea to the customers of its health benefits derived after its consumption