In: Operations Management
Your team is looking for a way to make some revenue as either a for-profit or not-for-profit organization. This organization can market locally, nationally, or internationally. The product that you have decided to sell is lemonade. To make the endeavor work, you will have to define a marketable form of the drink and decide on a target market. Your marketing team's mission is to prove the company's goals will be met by providing research, strategy development, and the reason why this form of the product is viable. For this part of the project report on the following: Discuss the maturity life cycle stages of your product in no more than 90 words for each stage.
The Maturity life cycle stages of any product are:
1.) Introduction
2). Growth
3).Maturity
4).Decline
Introduction : In our lemonade product marketing to public can be done through advertising, free sampling to people. It generally starts with Price low and gradually increases due to the competitors and the variety and quality of lemonade.
2) Growth : In this, the public is now aware of the lemonade product; as sales and revenues will increase, profits begin to accrue. Amazing marketing advertisement is confirmed and useful.Reviews can be done on basis of this.
3) Maturity : Sales start to peak. There are high demand for lemonade. Marketing is determined to be successful. We can rose the Prices due to popularity and sales of lemonade.
4) Decline : The lemonade is achieving its new goals and on highest peek which is also said to be saturation point. Prices can be increase due to popularity but sales might begin to decrease.