Assignment: A complete analysis should include a summary of the
case, a SWOT analysis, a financial analysis, identification of
strategic issues and challenges, and a strategic plan. You must
support your case analysis with at least 3 sources in addition to
the textbook.
The case describes the business model of one of the world’s
largest e-tailers, Amazon.com, Inc. (Amazon). Amazon had been at
the forefront of innovation, adding and refining technology and
changing the way customers shopped. It had a...