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Corporate Bonds - They Are More Complex than You Think:                 When John Sullivan was hired...

Corporate Bonds - They Are More Complex than You Think:

                When John Sullivan was hired as chief investment strategist at the New York headquarters A. M. Smith Inc. , he had indicated that one of his main goals would be to significantly expand the fixed - income unit of the firm's overall investment portfolio, A. , M. Smith, Incorporated, a prestigious investment services firm, had branches in 28 major metropolitan cities across the United States, as well as a few overseas branches in the United Kingdom, Canada, Singapore, and Australia. The size and performance of its equity portfolio ranked it in the top 10% of all investment companies Worldwide, due due to its excellent customer relations, research staff and client support services. However, with the recent, prolonged drop in interest rates, a constant surge in fixed - income underwriting looks seemed to be circling around the firm's radar. | John realized that the firm's client base, although pretty knowledgeable about equity investing, would need to be adequately informed, trained, and educated about the finer nuances of fixed income investing if he stood any chance of attaining his goal. So, he hired Jill Dougherty, who had worked for a bond trading firm for almost 10 years, prior to going back to Wharton full-time to earn her MBA degree this past year. She also managed to pick up her CFA design along the way. John told Jill that her first major assignment would be to conduct educational seminars / workshops for current and prospective clients regarding the basic and advanced aspects of fixed income investing. With about 75% of our clients being in the 55 + age group, Jill, you should have no problem in signing these folks up for these workshops, and convicting them about the stability and earnings potential associated with corporate bond investing, stressed John, as he browsed through the spreadsheet containing the contact information of the firm's Wealthiest Investors, "You would, however, have to indoctrinate them about the various terms and features associated with these bonds, such as yield to maturity, call provisions, convertibility, duration , convexity, and the like, he added. With the $ 55 - million utility bond deal hanging in the balance, any help we can give our best clients in understanding the relative investment merits of this deal will certainly go a long way in generating a ton of fixed - income business for the firm, don’t you think? "Queried John. You bet! "Jill, as she contemplated John's statements," replied, "I'll get right to work on these workshops, John. - Income investing workshops by surveying sarape of the firm's best clients regarding their merits of key bond testis, features, and characteristics. , motivated, and interested they were to know more about the opportunities offered by bond investing. Jill knew that she would have a good turnout at the seminar. in her PowerPoint presentation. She downloaded current data for outstanding bonds of various maturities, ratings, and coupon rates (see Table 1)

Issuer

Face Value

Coupon Rate

Rating

Quoted Price

ABC Energy

$1,000

6%

AAA

$809.10

ABC Energy

$1,000

0%

AAA

$211.64

Trans Power

$1,000

10%

AA

$1025.00

Telco Utilities

$1,000

12%

AA

$1300.00

6. How should Jill go about explaining the riskiness of each bond? explain raniking and find realized return for each bond.

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