Question

In what areas has AI been adopted by marketers and used in marketing strategy?

Answer 1

AI has been adopted by marketers in several areas, let's discuss some of the areas:

Sales Forecasting: Marketers use AI for predicting sales, they collect data from past deals, study current data and predict upcoming sales. AI helps marketers in relating the data to the outcome of the possible sales of current and future marketing campaigns.

Read Customer's Mind: Marketers use AI to understand customer's needs as well as their behavior. Marketers use AI to create customer profiles to make it easier to identify the customers who are interested in their product and who are still thinking about it or not interested at all.

Identify the Trend: Marketers use AI to analyze data and from it find out the upcoming trends by participating in real-time conversations of their users.

AI has been used by marketers in making various marketing strategies. Let us discuss some of the examples of how to use AI in marketing strategy:

Programmatic Ad Targeting: Programmatic ad targeting is making the ad-buying/selling process fully automatic which was traditionally a long and tiresome process including, discussing with a salesperson, setting up the terms of a contract and then executing it.

Data collected from cookies of mobile application and websites visited by the user, the AI can approach specific customers that match the advertiser's criteria, such as location, age, gender, time,etc. If it match the ad-buying system will automatically bid as per the impression and shows the winning data.

Chatbots: Chatbots, an AI program that helps the businesses to communicate with their customers, it helps to answer all the product/service related questions of their customers. Companies can set predetermined answers to the frequently asked questions of their customers and help them to buy a product/service of their choice. This helps business people in saving time and money by reducing human intervention.

Content Generation: AI helps marketers in generating contents for their websites. Marketers need fresh contents daily to engage their customers, but to write all types of contents related to their products is a hectic job. Although AI can't create long and fluent articles written by CEOs, bloggers and other experts, but it can provide simple contents such as stock updates, financial reports and so on.