In: Operations Management
Select the best response to the following question.
As the head marketing executive of a major beverage manufacturer, you often use this technique to probe the views of industry experts to forecast developments in the dynamic beverage market.
Group polarization
Delphi technique
Brainstorming
Match each situation with the group decision-making concept that best describes it.
Situation | Group Decision-Making Concept |
At the meeting to decide how to handle an employee who made inappropriate statements to a coworker, the decision changed from a warning to a 3-day suspension after the group members discussed how important civility is to the company culture and to employee trust. | |
If you want to encourage group members to be innovative and creative in generating a list of decision alternatives then it is best to use this approach. | |
This is the best decision-making technique for teams that do not meet face-to-face. |
Use your knowledge of group decision-making to select the word or phrase that best completes the following sentence.
When occurs, the group unknowingly makes unanimity rather than reaching the best decision its goal.
As the head marketing executive of a major beverage manufacturer, you often use this technique to probe the views of industry experts to forecast developments in the dynamic beverage market:
Delphi technique: The delphi technique is the method used which forecast the future data on the basis of relying on a panel of experts. Thus, in this example views of industry experts are being taken, thus it is delphi method.
Matching the answers:
1. Group Polarisation: The first situation is your group polarisation as the most critical and extreme suggestions are being taken for the employees changing the decision from a warning to a 3 day suspension which is quite extreme.
2. Brainstorming: As to enhance group creativity and innovation for the decisions to be made, companies practice brainstorming activities at large to generate as many ideas as possible.
3. Delphi method: At last, delphi method is the method in which the reviews are being taken by the expert to forecast the future where the experts don't really have to meet face to face each other.
When groupthink occurs, the group unknowingly makes unanimity rather than reaching the best decision its goal: Groupthink is the activity in which the group together think all the consequences and the actions of any decisions. Probability is higher to reach the unanimity rather than achieving the right decision for the goal achievement.