Question

In: Operations Management

Select the best response to the following question. As the head marketing executive of a major...

Select the best response to the following question.

As the head marketing executive of a major beverage manufacturer, you often use this technique to probe the views of industry experts to forecast developments in the dynamic beverage market.

Group polarization

Delphi technique

Brainstorming

Match each situation with the group decision-making concept that best describes it.

Situation Group Decision-Making Concept
At the meeting to decide how to handle an employee who made inappropriate statements to a coworker, the decision changed from a warning to a 3-day suspension after the group members discussed how important civility is to the company culture and to employee trust.   
If you want to encourage group members to be innovative and creative in generating a list of decision alternatives then it is best to use this approach.   
This is the best decision-making technique for teams that do not meet face-to-face.   

Use your knowledge of group decision-making to select the word or phrase that best completes the following sentence.

When     occurs, the group unknowingly makes unanimity rather than reaching the best decision its goal.

Solutions

Expert Solution

As the head marketing executive of a major beverage manufacturer, you often use this technique to probe the views of industry experts to forecast developments in the dynamic beverage market:

Delphi technique: The delphi technique is the method used which forecast the future data on the basis of relying on a panel of experts. Thus, in this example views of industry experts are being taken, thus it is delphi method.

Matching the answers:

1. Group Polarisation: The first situation is your group polarisation as the most critical and extreme suggestions are being taken for the employees changing the decision from a warning to a 3 day suspension which is quite extreme.

2. Brainstorming: As to enhance group creativity and innovation for the decisions to be made, companies practice brainstorming activities at large to generate as many ideas as possible.

3. Delphi method: At last, delphi method is the method in which the reviews are being taken by the expert to forecast the future where the experts don't really have to meet face to face each other.

When groupthink occurs, the group unknowingly makes unanimity rather than reaching the best decision its goal: Groupthink is the activity in which the group together think all the consequences and the actions of any decisions. Probability is higher to reach the unanimity rather than achieving the right decision for the goal achievement.


Related Solutions

What is the best way to write a Executive Summary for a marketing plan?
What is the best way to write a Executive Summary for a marketing plan?
Use the following data to select one best answer to the following question: What is the...
Use the following data to select one best answer to the following question: What is the gross profit for the low-rise office building project by applying the Percentage of Completion method for recognizing revenue? A construction company began operations on January 2, 2010. During the year the company was awarded one construction contract of low-rise office building. The company incurred $100,000 operating expenses for the year for which $75,000 has been paid while the balance is owed as of December...
Consider the following SQL script. QUESTION: Which best completes the following statement(Select 3): Table SELECT TABLE...
Consider the following SQL script. QUESTION: Which best completes the following statement(Select 3): Table SELECT TABLE NAME is in SELECT NORMAL FORM and is SELECT FORM TYPE ***Note: The answer choices are at the bottom Assume also that even if there are some issues you cannot resolve them. Report on the current state of the database based on the code that you have been provided. CREATE TABLE ASSIGNMENT ( ASSIGN_NUM int, ASSIGN_DATE datetime, PROJ_NUM varchar(3), EMP_NUM varchar(3), ASSIGN_HOURS float(8), ASSIGN_CHG_HOUR...
Title: Marketing Plan - Budget ( BELOW ARE MY EXECUTIVE SUMMARY AND THIS) The QUESTION IS...
Title: Marketing Plan - Budget ( BELOW ARE MY EXECUTIVE SUMMARY AND THIS) The QUESTION IS I NEED A MAKETING PLAN-budget for. My product is Sony Corporation- It is into consumer electronic items. It is a Japanese multinational company that has its presence in all over the world. It is the leading brand in electronics manufacturing and fifth largest manufacturer of televisions. Sony' Marketing strategy: 4 Ps of Marketing- Product- It is a conglomerate based company that has diversified business...
This question is for a project about providing an executive mangement plan of a major publc...
This question is for a project about providing an executive mangement plan of a major publc company. The company we picked is General Motors. Should General Motors be in Canada? If yes, why? What can they do to continue growth and success? What problems and opportunities can be identified in the executive management of General Motors in Canada?
Select the best answer for the question. 7. Which one of the following statements about diesel...
Select the best answer for the question. 7. Which one of the following statements about diesel engines is true? A. The temperature of the fuel in a diesel engine has an effect on the power output. B. Diesel engines deliver usable torque through a much wider rpm range than gasoline engines. C. Diesel engines run quieter than gasoline engines. D. Acceleration is faster with a diesel engine compared to a gasoline engine.
Select the best answer for the question. 1.   Which of the following statements about engine configurations...
Select the best answer for the question. 1.   Which of the following statements about engine configurations is true?         A. V-type engines are less expensive to overhaul than inline engines.    B. The most popular diesel engine configuration is the V-type engine.    C. In an inline engine, the cylinders are set at an angle to the crankshaft.    D. V-type engines are normally shorter in length and lower in height than inline engines.
1) For the following multiple choice question, select the option that best completes the sentence. Trade...
1) For the following multiple choice question, select the option that best completes the sentence. Trade credit is reflected as [blank] on a balance sheet. Group of answer choices Accounts receivable Accounts payable Notes outstanding Goodwill 2) What is the primary source of debt capital for existing businesses? Group of answer choices Commercial banks Government programs Non-financial companies Brokerage firms 3) In time-sales finance, what do dealers do when they cannot themselves finance installments or conditional sales contracts on a...
Select one answer as the best response and explain your reason for the selection. 1. Generally...
Select one answer as the best response and explain your reason for the selection. 1. Generally speaking technological progress leads to higher output purely because it raises the productivity of capital purely because it raises the steady-state capital stock because it raises both the productivity of capital and the steady state capital stock purely because it increases the capital stock for a given production function purely because it raises the output produced by a given capital stock Explain your answer:...
Graphically illustrate the best response functions and best response equilibrium for the case of a duopoly,...
Graphically illustrate the best response functions and best response equilibrium for the case of a duopoly, if each of the firms faces a horizontal marginal cost function.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT