Question

What is viral marketing and why is it so useful to the marketer? Provide an example of a viral campaign and outline its benefits to the marketer

Answer 1

Viral marketing is just as it sounds like a virus-spreading marketing. This simple approach will help to generate a lot of positive influence during releases or promotions of promotional items. It helps get enormous publicity, attention and improved traffic resulting in increased revenue from sales.

It doesn't happen at the very beginning but it will certainly the the advertisement costs over time because you've already got ample attention and excitement across the internet. In reality, viral marketing is the perfect way to reduce your advertisement costs, because it is not costly to launch, but it is very efficient and easy to get your message across to your prospective buyers.

Enterprise success never happens quickly. Viral marketing is one of the few strategies capable of achieving exponential growth in a very short time. And once it reaches people it spreads really quickly everywhere this has a positive impact on the revenue and income of your company.

When more and more people are promoting and talking about your brand on the entire network, your reputation among your audience is growing. The loud and remarkable buzz that is created will certainly help raise awareness of your product or service. You can easily incorporate videos on the internet into web pages, blog posts and social networking sites. Your business gets better feedback and increased traffic, which works on a good note for your company.

In 2018, IHOP triggered an online uproar with one single tweet when it proposed that they change their name from IHOP to IHOb. But, nobody understood what the "b" meant. The entire world had been left wondering for the next 7 days as to what the b could possibly stand for. Their accounts on social media went along with the hype and shot online, generating more doubt and hype. They had exposed the secret word before finally: b stood for Burgers. This hype led IHOP to gain more than $113 million in earned publicity, and their burger sales increased. Overall, although this initiative at the time was quite divisive (some users thought the announcement had been overhyped), there is no doubt that this initiative was a success.

Viral marketing is what can create awareness and the possible sale of a brand or product through messages that propagate like a virus, that is to say, rapidly and from person to person. The idea is for it to be the consumers who want to post content themselves. Social networks are the ideal environment of this kind of marketing, because of their speed and ease of sharing. In recent times, the most common example is the development of emotional, shocking, humorous or special videos, which are then posted on Facebook, Twitter and other platforms.