Question

discuss about Using viral marketing strategy on Wechat

Answer 1

Viral marketing strategy or viral advertising has evolved as a great move to spread the usage and awareness about the product.This strategy entirely depends on factors such as creativity, formation and most importantly luck. Viral marketing strategy must consist viral content. Viral content should be framed in such a way that it generates interest and potential amount of sale.

When we specifically talk about Wechat, we know that Wechat offers enormous opportunities to increase awareness and reach the potential sales. There are few strategies that could be used for an effective viral advertising:

There are many startups and firms that provide rewards to the users for getting specified amount of Likes. Users basically are supposed to share a link on their moments and if they get the specified amount of likes, they are rewarded with a free product or a product at a discounted price. This strategy not only multiplies the reach of a product but also proves to be affective when it comes to retaining the existing customers.

Another strategy that attracts users to gain a reward or a prize is by inviting followers. Users are supposed to invite followers on the account of the concerned firm and in return they get rewards. This helps the firm to gain enormous amount of followers within less time.

Another strategy that is very common in chinese market and even stands out in e-commerce is Group-buying. This lets the user buy a product at a discounted price or for free by inviting their contacts to buy the concerned product. This effect creates a shopping squad and boosts sales using minimum capital. Price discounts have proven effective in increasing the amount of sales and that is what attracts new consumers.

Incorporation of the strategies mentioned above may prove effective to capture large sales within minimum capital but maximum creativity and innovation.