Question

Briefly explain the online purchasing decision and debate on its components?

Answer 1

In the present day internate plays a very important role in human life. The best thing about the internate is that we can gather more and more information about anything from anywhere. Meanwhile online shopping of goods and services become widely popular around the world. It provides the consumers more information and bundles of choices that they can consider without any hustle. Many research has found that online shopping gives more satistaction to the consumers in comparision to offline shppings. But it is also ture that some cnsumers still feels uncomfortable to buy oline. In this case lack of trust is a mojor factor which impedes consumers to buy online. Apart from that consumer sometimes need to physically feel and examine the products that they want, which have negative influence for online shopping.

In general, the process of making decisions for buying a product is more or less similar whether the consumer is online or offline. But we can not ignore some factor for instance shpping environment and marketing communications.

In terms of online communication when consumers see banner ads or kinds of online promotions, these advertisements may attract customers' attention and stimulate their interesting for the particular products. Before they decide to purchase they nees information, for example for which they will search for online channels, online catelogs, websites, or search engins. When the customers feel that they have enough information they starts compare those choices of products or services. In the search stages they look for product reviews or customer comments. They will try to find out which brand or cmpany provides them the best fit. In this stage, a well organized web site structure and attractive design are important things to persude consumers to be interested in buying products and services. Moreover, the information sources' nature may influence buyer's behavior.

The most useful characteristic of internet is that it supports the pre-purchase stage as it helps customers compare differnet options. During the purchasing stage, product assortment, sale services and nformation quality seems to be most important point to help consumers decide what product they should select, or which seller they should buy from.

Motivations that lead consumers to buy online

There are many reasons why people shop online. For examples, consumers can buy anything at anytime without going anywhere, they can find the same productsa at a lower prices by comparing different websites at the same time, they sometime want to avoid pressure when having a face to face interaction with salespeople, they can avoid the store traffic jam, etc. These factors can be summarized into four categories - convenience, information, available products and services, and cost and time efficiency.

Factors that Impade Customers from online shopping

And major reason that impade consumers from online shopping include unsecured payment, slow shipping, unwanted product, spam or virus, bothersome emails and technology problem. Business should be aware of such major problems which lead to dissatisfaction in online shopping.