Question

Under which conditions or in which situations are in-depth interviews more appropriate, and under which conditions or in which situations are focus groups more appropriate? Please support your answer with additional sources/references and, if possible, provide a short example.

Answer 1

At the point, when to do a Focus Group:

To dig further into issues identified through a bigger, quantitative examination.

Why a focus group is appropriate: Focus groups are useful when the objective is to create a clarification. In the event that an issue or issue is recognized in a quantitative report and, you need extra data on why it is an issue or issue, a focus group gives an avenue to assemble this data at a reasonable expense.

To gather extra data to set up a survey for a bigger quantitative investigation.

Why a focus group is appropriate: There might be times when you are uncertain about what questions to pose or what language to utilize. Focus group enable you to reveal hidden information that can be utilized to illuminate your survey design.

To test promoting materials with an intended target group, like uncertain voters or purchasers.

Why a focus group is appropriate: When it comes to marketing, what you really state isn't as significant as what individuals might suspect you are stating and how they get that correspondence. It very well may be hard to place yourself into the mindset of your intended target group yet understanding that attitude and the data they need and how they have to get it is essential to a successful marketing campaign whether for another item or service offering or to accomplish a desirable outcome.

Focus group can be utilized to analyze youngsters' inclinations in regard to their companion related activities

Why a focus group is appropriate: It can be utilized to analyze youngsters' inclinations in regard to their companion related activities, along these lines revealing implications and emotions, explicit points that offspring of a similar age talk about and, all the more explicitly, how they convey about their media and web interests and encounters. Focus groups are best when you need to consider not exclusively kids' own records of the real world, however, the manner in which they arrange these records with others.

Focus group are ideal in situations where:

• Recognizing and characterizing issues
• Pretesting points or thoughts to sharpen the examination questions
• Recognizing program qualities, shortcomings, and suggestions
• Producing new thoughts

At the point, when to do In-depth interviews :

In-depth interviews are best when you are keen on individual information, in regard to a few subject of interest that can be accomplished uniquely through a casual discussion alone with the kid's witness.

In-depth interviews are ideal in situations where:

• The examination subject is complex. (For instance, what elements influence whether men of specific strata use contraceptives)
• The examination theme is sensitive. (For instance, understanding the predominance of liquor abuse among a group of individuals)
• The investigation requires in depth information

FURTHER RESOURCES

Morgan, D. & Krueger, R.A (Eds.), (1998). The Focus Group Kit. London: Sage.
Greene, S., & Hogan, D. (2005). Researching children's experiences: methods and approaches. London: Sage.
Hennessy, E., & Heary, C. (2005). Exploring Children's Views Through Focus Groups In S. Greene & D. Hogan (Eds.), Researching children's experience (pp. 236-252). London: Sage.