Question

what is the importance and the outcome of the observation research method in sociology?

Answer 1

Observational research is a type of non expirimental  research in which a researcher observes ongoing behavior.

importance of observation research method

It provides the most accurate information about people, their tasks, and their needs. ... Since we're most interested in people's behavior, observing is the most important of these activities because it provides the most accurate information about people, their tasks, and their needs.also it gives indepth and rich understanding of phenominon,situation and setting of behaviour of participants .observation is an essential part of gaining and understanding of naturalistic settings and its members ways of seeing.

Outcome of observation method.

# It access to large group of potential participants

# The data collection we can done by lower cost and it will be a faster collection.

# It have greater flexibility.

# Because of direct observation method the data collection will be most accurate.