Question

Read the following case study for Coca-Cola and prepare a SWOT analysis for it.

Coca-Cola is a highly popular brand with a unique brand identity. Its soft drinks are the most-selling drinks in history, one of the 7+most renowned brands with the highest brand equity. It was also awarded ‘highest brand equity award’ in 2011. It is sold in more than 200 countries with 9 billion servings per day of Company products. It has introduced more than 500 new products globally. Some of these are variations of Coca-Cola beverage, like Coco Cola Vanilla and Cherry Coca-Cola. Its brands are known to touch every lifestyle and demography.

Coca-Cola is considered one of US’s most emotionally-connected brands. This valuable brand is associated with ‘happiness’ and has strong customer loyalty. Customers can quickly identify their particular taste. Finding its substitutes is difficult for them. Moreover, Coca-Cola and Fanta have a huge fan following than other beverage names in the industry. Coca-Cola is listed as the 3^rd Best Global Brand on Interbrand’s annual ranking. Having an estimated brand value of $79.96 billion, it has retained the top position for many years.

However, carbonated drinks are one of the major sources of sugar intake. It results in two grave health issues – obesity and diabetes. Coca-Cola is the biggest manufacturer of carbonated beverages. Many health experts have prohibited the use of these soft drinks. It is a controversial issue for the company. However, Coca-Cola hasn’t devised any health alternative or solution for this problem yet.

Out of Coca-Cola and Pepsi, the only two largest manufacturers of soft drinks in the beverage segment, Coca-Cola has the largest market share. Coke, Sprite, Diet Coke, Fanta, Limca, and Maaza are the highest growth drivers for Coca-Cola. It also has the most efficient and most extensive distribution network in the world. The company has nearly 250 bottling partners globally.

Pepsi is the biggest rival of Coca-Cola. Had it not been Pepsi, Coca-Cola would have been the clear market leader in the beverage. Coca-Cola has low product diversification. Where Pepsi has launched many snacks items like Lays and Kurkure, Coca-Cola is lagging in this segment. It gives Pepsi leverage over Coca-Cola. Coca-Cola has the chance to introduce new offerings in health and food segments just like Pepsi. It can contribute to their revenue, and they can branch out from carbonated drinks. Coca-Cola owns several packaged drinking water brands like Kinley. There is a great potential for expansion in this segment for Coca-Cola. Yet, there is a way to expand and bring healthier drinks in the market to avoid people’s criticism.

Coca-Cola has faced many criticisms over its water management issue. Many social and environmental groups have claimed that the company has a vast consumption of water in water-scarce regions. Besides, people have alleged that Coca-Cola is polluting water and mixing pesticides in water to clear contaminants. In addition, Greenpeace censured Coca-Cola in its published report in 2017 for its use of single-use plastic bottles. It has also been criticized over its recycling and renewable sources.

Many regions with hot climate have the highest consumption for cold drinks. Thus, increasing presence in such locations can be excellent – Middle Eastern and African countries are a good example. Coca-Cola acquired AdeS in 2016. AdeS is the largest soy-based beverage brand in Latin America. Through this acquisition, Coca-Cola expanded its ready-to-drink beverage portfolio.

Coca Cola’s business is entirely dependent upon logistics and supply chain. Transportation costs and fuel prices are always on the rise. Thus, coming up with some advanced and improved systems for distribution can be a way out from this problem.

Answer 1

Answer:-

SWOT analysis of Coca-Cola:

STRENGTHS:-

Coca Cola has an unrivaled picture to the brand. It's a name that millions around the globe call home. In any event one of their things will run over you in more than 200 nations.

We have high client dependability, paying little mind to their built up brand. Coca Cola's one of a kind flavor makes it simple to perceive and hard to locate a substitute for its purchasers.

Coca Cola has a firm valuation of almost $80 billion. As they propelled their drive to put client names on their jugs, deals saw increment. Welcoming clients to purchase the medication, taking photographs close to the jugs and sharing the pictures via web-based networking media locales.

WEAKNESSES:-

Coca Cola's significant rival is Pepsi. Be that as it may, in contrast to Pepsi, which has fanned away from the Soft drink just model of income, Coca Cola still can't seem to build up a nourishment or tidbit.

This places them behind Pepsi as far as rivalry since Pepsi has Lays chips and different nourishments added to their repertoire.

Individuals have gotten worried about heftiness and diabetes. Carbonated beverages are a major influencer of these wellbeing intricacies. Coca Cola, as a significant carbonated beverage producer, can add to the corpulence pestilence. They haven't tended to or discovered a more beneficial arrangement yet.

OPPORTUNITIES:-

Coca Cola can make new items and enhances their present contributions. They have the brand recognize, clients, assembling, and assessment to back this up. It's conceivable to discover specialties immaculate by Pepsi to create items, particularly in the wellbeing nourishment spaces. Along these lines they branch out from sodas.

Coca Cola is in several nations. They could concentrate on moving into creating nations with damp temperatures. These nations will appreciate the treat of Coca Cola in a manner created nations, effectively acquainted with the decision, may not.

THREATS:-

Coca Cola was associated with utilizing pesticides in their water. Be that as it may, water is additionally turning out to be constrained in view of environmental change. Considering Coca Cola needs a lot of water to make their soda pop domain, should water become rare, they would be in a difficult situation.

This is the reason making new items is significant. Pepsi would likewise be influenced if water got hard to get a hold of, yet they despite everything have different markets to utilize and create. Coca Cola doesn't.

Furthermore, the patterns and advancement of bistros can threaten Coca Cola's occupation. Smoothies, solid tonics, and teas are dominating. Individuals are searching for sound options in contrast to less sugar.

With these shops, particularly Starbucks, it could hose Coca Cola's deals on the off chance that they don't act rapidly.

Conclusion:-

Coca Cola invested energy, cash and exposure on the drink business to turn into the monster it is.

However they miss venturing into other nourishment related channels, permitting Pepsi to effortlessly overwhelm certain different markets.

They are notable and can utilize their famous image to spread to creating nations, especially on hot and muggy days, which will welcome the items.

please like the answer.....