In: Operations Management
The example I would like to take to discuss the environmental sustainability platform is for the organistaion H&M. It is well known that H&M is one of the trendsetting clothing organisation in the industry not only because of its innovative styles but also the environmental sustainability factors it takes. H&M has made such qualitative concerns and standards within its organisations that as of now they use around 50% of the material for production which are reused or recycled material and have the main sustainable goal stated even at their website that they have a future vision of going and using 100% recycled products till 2030. This one thing keeps the organisation strategically apart from its competitors. H&M does some of its advertisement to make people also aware about the environmental issues and donate clothes to the organisation so they could reuse it effectively. It costs H&M a lot it's true, but maintaining and effectively doing such good practices has made a goodwill and brand name in the society which made the organisation still has its revenues increased as a win win situation.