Question

1. How to discuss an effective measurement company Advertising?

2. Discuss why marketers make the brand appear in movies, TV shows and entertainment?

Answer 1

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Question:

Answer:

1). Answer:

Advertising:

Advertising is a commercial activity which sell a product or service to a target audience. This is promotional activity by which a company introduce about its band value, goods and services to  promote a product, service which aim to sell a product or service to a target audience. There are different type of advertising like, Social media, newspaper, electronic media, Television, radio etc.

Effective measurement company Advertising:

Advertisement is not free. Companies pay millions of dollars on advertisement. Now a days every company are advertising. Market is very competitive and companies are price takers. There are number of substitutes are available in the market. So, for products or services and value differentiation marketing is very important. Without advertising a company can not survive in this highly competitive world.

We have seen above that advertising is a commercial activity which sell a product or service to a target audience. This is promotional activity by which a company introduce about its band value, goods and services to  promote a product, service which aim to sell a product or service to a target audience. There are different type of advertising like, Social media, newspaper, electronic media, Television, radio etc. Company monitor sales volume, new customer base, new acquired clients, market Penetration, requests for relevant information, phone inquiries, retail store traffic/visits, website traffic/visits or click-through rates. Use these tactics to gauge the power of your advertisement. Company see how much percentage of retail store traffic increase after advertisement. It measure by % change in customers visit at stores during the business if its increase then its a positive sign and vice-versa. Company monitors the numbers of phone calls, emails, fax or messages regarding the relevant inquires and see how much % has ben changed compare to previous period. Its show the interest of existing and potential customers towards to company's offers. If its increased then a good symbol and vice-versa. Company also watch the volume of website traffic, or click-through rates. If its increased then its a good symbol. Its show the interest of existing and potential customers towards to company's offers. Company also measure and monitor the sales volume, market penetrations, new customer base etc. If sales volume, market penetrations, new customer base increased then its a good signal and a positive effect of advertisement or advertising.

1). Answer:

Advertising is a commercial activity which sell a product or service to a target audience. This is promotional activity by which a company introduce about its band value, goods and services to  promote a product, service which aim to sell a product or service to a target audience. There are different type of advertising like, Social media, newspaper, electronic media, Television, radio, etc. These days marketers make the brand appear in movies, TV shows and entertainment and its became more popular way of advertising.

The best way that is taking in use by the companies for entertainment advertising are: like, Exhibition (trade fare, art shows) , Live Events (consorts, music festival, other live events), Mass media (TV, radio, shows) etc. Company are aggressively using these platforms for advertising for the following reasons:

a). Its save time because relevant and required messages are deliver in short time and company introduce about its band value, goods and services to  promote its product effectively and efficiently.

b). By the brand appear in movies, TV shows and entertainment a company reaches to have the large population in a short time period with less efforts. A company brings its products, services and value to public notice and affect a large number of people.

c). It is also cost effective way of advertising. Benacus you spent ones and deliver you messages effectively to have a large number of potential client and effectively communicate with them.

d). This time people are so busy so they skips adds on social platforms or do not notice or read in news paper. But when a company use the different ways and  make the brand appear in movies, TV shows and entertainment though the videos, co-branding or other visual presentation likes, logo, tag line etc. then its become more attractive and people notice it.

e). Though these ways of advertising a company can easy identify the target audience and touch them.

Example: If you are a fashion brand then you can easy reach to have the you potential clients (youth or young population)  though music events or consorts appearance.

f). Through these ways you reach reaches to have the quality customers. They are educated, wealth and have high level of spending habits.

So, because of these reasons marketers make the brand appear in movies, TV shows and entertainment.

Thank You