Question

How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation?

Answer 1

How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation?

Sensory adaptation refers specifically to "getting used to" few sensations, becoming accustomed to a specific stimulation level, thus phenomenon that occurs when consumers get exposed to one ad for a long duration that ad no longer give sensory input to be noted. Sensory adaptation affects advertisement in an apprach that it does not permit an individual to effectively communicate and provide critical thinking and ideas efficiently. It affects in approach an individual operates and thinks, as they will not be in the position to provide absolute and exact verdict on the kind of strategy applied while conducting advertisement.

The best approach to snapping consumers out of this dull haze is to provide something novel that they haven’t experienced before, thus marketers marketers may seek unusual media, movies, shopping carts, fragrance samples in magazines, etc to avoid sensory adaptations. Handling the tasks in a chronological way and also handle one task at a time and up to completion in steps will ensure that the marketers have enough time and rest their minds thus able to handle the tasks effectively and efficiently.