1-Explain the difference between promotion and advertising. 2-Why might it make sense for a hotel chain...

1-Explain the difference between promotion and advertising.

2-Why might it make sense for a hotel chain to shift some of its advertising dollars to public relations?

Expert Solution

Ans 1.

Elements	PROMOTION	ADVERTISING
Definition	Set of activities that spread a word about the product, brand or service.	The technique of driving public attention towards a product or service by spending money.
Communication	Direct and Indirect	Through a medium
Requirement	Short term sales push	Building brand image and boosting sales.
Strategies used	Marketing	Promotional
Influence	Short term	Long term
Outcome	Instant	Slow
Cost	Low Cost	Expensive
Suited for	All types of brands and companies	Medium and big brands and companies

Ans 2. Hotel Industry-required strong advertising and effective marketing strategy. It's about how smoothly you can connect with the guests. High-quality services maintaining their high and favourite flavours need a strong public relation. The hotel industry is totally dependent on how well you are able to touch the heart of your guests by taking care of their personal likes and dislikes. Whether you are conducting an event for a company or looking after reception or high tea a personal touch is required by PR dept of your hotel to ensure the guests or company to go back with a feeling of belongingness. Advertisement does play an important role in publicising the facilities or state of the art architecture however an effective PR will help you outshine your competitors and guests would love to come back again.

keosha answered 3 months ago

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What the difference between? Marketing And Advertising

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