1-Explain the difference between promotion and advertising. 2-Why might it make sense for a hotel chain...

1-Explain the difference between promotion and advertising.

2-Why might it make sense for a hotel chain to shift some of its advertising dollars to public relations?

Expert Solution

Ans 1.

Elements	PROMOTION	ADVERTISING
Definition	Set of activities that spread a word about the product, brand or service.	The technique of driving public attention towards a product or service by spending money.
Communication	Direct and Indirect	Through a medium
Requirement	Short term sales push	Building brand image and boosting sales.
Strategies used	Marketing	Promotional
Influence	Short term	Long term
Outcome	Instant	Slow
Cost	Low Cost	Expensive
Suited for	All types of brands and companies	Medium and big brands and companies

Ans 2. Hotel Industry-required strong advertising and effective marketing strategy. It's about how smoothly you can connect with the guests. High-quality services maintaining their high and favourite flavours need a strong public relation. The hotel industry is totally dependent on how well you are able to touch the heart of your guests by taking care of their personal likes and dislikes. Whether you are conducting an event for a company or looking after reception or high tea a personal touch is required by PR dept of your hotel to ensure the guests or company to go back with a feeling of belongingness. Advertisement does play an important role in publicising the facilities or state of the art architecture however an effective PR will help you outshine your competitors and guests would love to come back again.

keosha answered 4 months ago

9. Explain why an organizational structure other than hierarchy might make sense in the knowledge economy....

9. Explain why an organizational structure other than hierarchy might make sense in the knowledge economy. Can you justify a hierarchical organization? 11. How would you encourage innovation when whatever is invented or created is expensive to invent or create and has a very low cost of copying and distribution? 12. Why do economists tend to disagree with protectionist measures that interfere with trade and also support patents and copyrights?

Explain the difference between chain-weighted indices and others. Why are the chain-weighted variety used for prices,...

Explain the difference between chain-weighted indices and others. Why are the chain-weighted variety used for prices, specifically?

. Explain the difference between a “Bill of exchange” and “Promissory note”. Why might the issuer...

. Explain the difference between a “Bill of exchange” and “Promissory note”. Why might the issuer of promissory note require the service of an underwriter?

1) Explain the difference between an equilibium position and an equilibrium constant. 2) Why are the...

1) Explain the difference between an equilibium position and an equilibrium constant. 2) Why are the concentrations of pure liquids and pure solids never used in equilibrium constant expressions?

Read the following scenario and explain why it does or does not make sense (this is...

Read the following scenario and explain why it does or does not make sense (this is a true / (false) question with explanation): I have a cough, sore throat, fever, and chills. go to the doctor and testing shows have influenza. Last time I had these symptoms, had strep throat and my doctor prescribed antibiotics. My symptoms went away quickly! I am sure that if I take antibiotics this time, my symptoms will go away.

2- Explain the difference between a firm's vision and its mission. How might these impact the...

2- Explain the difference between a firm's vision and its mission. How might these impact the actions of an organization?

Define promotion, advertising and publicity. Explain why a business should focus on its brand. How is...

Define promotion, advertising and publicity. Explain why a business should focus on its brand. How is penetration pricing different from skimming pricing? Define philanthropy and explain why some marketing experts call philanthropy "the fifth P," and why it is important to entrepreneurs.

Explain the difference between the practice of advertising and the practice of public relations. Find an...

Explain the difference between the practice of advertising and the practice of public relations. Find an example of an ad that delivers sales and one that creates a public positive attitude. (If possible, find examples from the same company).

1. what intersectionality is and why it might be important to psychologists 2. what is the difference...

1. what intersectionality is and why it might be important to psychologists 2. what is the difference between sex and gender (specifically!) 3.what is the three waves of gender-related research 4. what is ambivalent sexism (and its 2 components) 5. what is gender role strain (and its 2 theoretical components?

What the difference between? Marketing And Advertising

Question