Question

How is it possible for a company to lose sight of a project’s purpose in favor of keeping its own technical identity?

Answer 1

A technical company takes a lot of projects from different clients to fulfill their work activities as per the restricted guidelines. They need to maintain a lot of technical stuff to fulfill the orders of the client project and it needs to put effectiveness in the work delivery to ensure the structure of work. To keep up the pace of technical identity and to accept new demand of work from the clients, the technical expert engaged themselves to learn and plan new methodologies to attract new clients by showcasing the level of technical services.

This becomes the problem for the company to put less focus on the active projects and for this reason; somehow the team loses sight of a project purpose. It delays the delivery of the clients and the company may face complications to maintain the height of reputation in the market.

It is possible because the technology keeps on updating on a daily basis and to stand above the market competitors it needs to learn new technologies, so as to get eligible to take new orders from the clients. Since; the technology keeps on updating; it is the duty of the company to plan for training and development to know the latest process of technical work activities. To maintain such things, the company loses the purpose of some of the current projects that need to be done effectively.

A few team members keep on engaging in different technical learning stuff that makes a gap in the work-driven process. This makes them lose the purpose of the project vision and other areas to make it done effectively. To develop and sustain with the technical identity it needs to work on major areas to understand each phase of work.

The main important part is to research the competitors to check their level of skill, technicalities, etc, adopting to lead the course of work. Based on their targets it is required to position all those strategic factors into the own company to maintain the competition level and to take a new project from the new clients. To maintain such identity, the company put maximum concentration on gaining project count and it becomes a bigger problem to lose sight of the existing project’s purpose than to give more priority on establishing the technical identity broader.